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Andbeyond And Swarovski Optik Announce Strategic Partnership

July 23, 2019 Tour Operator No Comments Email Email

In a coming together of like-minded companies, conservation-led travel brand andBeyond has partnered with high-quality optics manufacturer SWAROVSKI OPTIK to create unique experiences for guests at andBeyond’s lodges and camps.

From June 2019, andBeyond will offer all guests staying at any of their 25 safari lodges in Africa the use of a pair of SWAROVSKI OPTIK CL Companion 8×30 binoculars for the duration of their safari. The binoculars will be available in guest suites or on game drive vehicles for exclusive and complimentary use throughout guests’ stay. Access to the binoculars will enhance the game drive experience, ensuring that guests can view birds and animals – big and small – at any distance with ease and unrivalled clarity. Each of andBeyond’s renowned safari guides has also received a pair, ensuring that the company’s world-class guiding remains at the top of its game.

“SWAROVSKI OPTIK was a natural choice for andBeyond, not only thanks to the exceptional quality of their products but also due to the values that the company is built on, which align closely with our own,” explains Joss Kent, andBeyond CEO. “andBeyond’s vision of leaving the world a better place ties impeccably into SWAROVSKI OPTIK’s mission.”

SWAROVSKI OPTIK is pursuing a clear goal: “We want to inspire as many people as possible to love and care for nature and invite everyone to experience the preciousness of the moment. We’re proud to partner with andBeyond, who share our passion to protect the environment and preserve biodiversity,” explains Carina Schiestl-Swarovski, Chairwoman of the Executive Board of SWAROVSKI OPTIK.

Both companies are passionate advocates of conservation and are driven to inspire the love of nature in others. andBeyond is known for its ethos of Care of the Land, Care of the Wildlife, Care of the People, through which it strives to leave the world a better place. A company with heart and soul, SWAROVSKI OPTIK believes in seeing and preserving precious moments, inspiring people to let themselves be touched by the beauty of nature. Both companies share a dedication to the utmost quality and are driven by people at the heart of the brand.

“Through equipping andBeyond’s lodges, which are situated in some of Africa’s best known wildlife reserves, with SWAROVSKI OPTIK binoculars, we are able to provide our guests with an experience that brings them even closer to the natural world. In this way, we are constantly creating even more advocates for the preservation of the world’s wild places,” says Kent.

While andBeyond is known for the exceptional quality of their guest experience, SWAROVSKI OPTIK brings to the table high performance, longrange optics that enable perfect, crisp image clarity at a distance, adding more depth and dimension to game sightings. They are compact and lightweight.

“We feel that the binoculars are the ideal complement to our guides’ wealth of knowledge about wildlife behaviour and the environment. However, this is just the beginning of what we hope to achieve together, leveraging the shared beliefs of our brands,” concludes Kent.

With SWAROVSKI OPTIK binoculars now sold in andBeyond Shops at every andBeyond lodge or camp, a portion of the profits is being donated to the Africa Foundation, andBeyond’s community development partner. SWAROVSKI OPTIK also has further plans to become even more actively involved in andBeyond’s conservation projects. Amongst other joint ventures that are currently being explored is a specialist birding itinerary leveraging SWAROVSKI OPTIK’s expertise and equipment, and fulfilled by andBeyond.

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