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App offers customers new features, improved design and functionality

November 20, 2013 Apps No Comments Email Email

United Airlines has launched its all-new mobile application for the iOS 7 platform, offering customers innovative new features, better functionality and an improved touch-friendly design that enables travelers to access information more quickly and easily.

The new mobile app, which United designed specifically for iOS 7 and is fully functional on earlier iOS versions, updates its most-popular mobile tasks and introduces new features, including:

  • Travel cards for mobile boarding passes, MileagePlus cards, United Club cards and other frequently used information that customers may display on the home screen and easily swipe through.
  • Travel wallet, which holds relevant information, including upcoming reservations and flight status notifications, in a single location and enables customers to use a simple swipe and save details to the home screen.

The app, which the airline optimized for the iPhone and is compatible with the iPad, also enables customers to view seat maps more easily, purchase Travel Options and book award travel on multiple segments. Customers may also use the new app to book and check in for flights, track a flight’s status and view MileagePlus information.

“Customers expect a personalized and seamless experience when engaging with digital channels, whether they are at home, traveling or at their destination,” said Scott Wilson, United’s vice president of merchandising and ecommerce. “The new mobile app, along with our redesigned check-in kiosks and upcoming all-new website, offers customers clear, consistent and flyer-friendly functionality throughout their entire travel experience.”

The new mobile app follows United’s redesign of its airport check-in kiosk screens, which the airline completed in October. Later this year, United will release a beta version of the first phase of its all-new website, providing customers with a simplified, cleaner and consistent user experience across the airline’s customer-facing digital channels.

Additionally, United will launch a similar all-new app for the new Android operating platform, KitKat, in the coming months. Customers with Android devices may continue to use United’s current and popular app, as can customers using Windows 8 and BlackBerry 10, both of which received updates earlier this year.

United became the first U.S. airline to introduce mobile boarding passes in 2007, and it is the first U.S. carrier to offer mobile boarding at all of the domestic airports it serves. United currently offers mobile boarding at 48 international airports, more than any other U.S.-based carrier.

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