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APT aces summer with broadcast sponsorship of the Australian Open

January 18, 2017 Sports No Comments Email Email

The buzz surrounding APT’s 90th Celebration Sale is escalating over the next fortnight with the luxury cruise and tour operator once again a major sponsor of Channel 7’s broadcast of the Australian Open tennis tournament.

Australian tennis great John Fitzgerald is featuring in a daily APT Unforgettable Moments segment, which also highlights a great moment from the previous day or night’s play, and APT is mentioned as the exclusive brand behind Channel 7’s “Spidercam” aerial camera.

These in-show activities are supported by a program of attention grabbing APT television commercials featuring great Celebration Sale deals on a suite of destinations.

APT Executive General Manager Global Marketing & Sales Debra Fox said this year’s broadcast sponsorship would build on the proven success of previous years, driving inquiry to agents at a time of year when Australians were making decisions about their travel plans.

“Channel 7’s coverage of The Australian Open is a summer institution that is enjoyed in living rooms across Australia. This is an excellent opportunity for APT to engage with a relaxed audience and showcase both our fantastic products and the essence of our brand.”

The Australian Open broadcast sponsorship is one of a number of promotional activities designed to make APT highly visible during both its Celebration Sale and the year-long 90 Years of Unforgettable campaign.

Already this year, in-show APT travel specials have aired on Better Homes & Gardens.

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