APT is inviting guests and industry partners to celebrate with the best as it launches a new marketing campaign. Designed to celebrate the luxury travel operator’s recent success at the AFTA National Travel Industry Awards, where APT was once again named Best River Cruise Operator and Best Domestic Tour Operator, the campaign is also designed to thank travel industry partners, destinations and supporters that have contributed to the company’s success.
As well as a national consumer advertising campaign, ‘The Best Just Got Better’ promotion also includes an exciting range of celebration savings offering the best deals across APT’s best destinations; and an exciting new ‘Cash or Cabin’ industry incentive which will run throughout September and October.
With the new ‘Cash or Cabin’ incentive, travel agents who book five or more APT or Travelmarvel river cruises will have the choice of receiving either $1,000 in cash or a free self famil cabin for two people on a 15 day European river cruise. To qualify consultants simply need to book and deposit all five river cruises between 1 September and 31 October 2016. All river cruise bookings made across all destinations – Europe, Asia and India – qualify, however two of the five bookings need to be to Europe.
Commenting on the campaign, APT Executive General Manager, Global Sales and Marketing, Debra Fox said, “Once again we’ve been the lucky recipients of incredible support from our industry partners, suppliers, media and wonderful guests. To show our gratitude we’ve created a campaign that inspires people to travel – and to travel with APT – while also giving something back to our supporters. The best offers, the best incentives and of course, the best reasons to choose APT as your travel partner will be made available. We’re looking forward to rolling this campaign out across Australia as we celebrate together.“