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APT Celebrates Over 50 Years of Outback Touring with Best-Ever Kimberley Program

August 25, 2015 Tour Operator No Comments Print Print Email Email

Award-winning Australian tour operator APT is celebrating over 50 years of outback touring, and more than 40 years’ in the Kimberley, with the launch of its best Kimberley Wilderness Adventures program to date.

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Launched early to help agents capitalise on early interest in the destination, as well as carrying all of APT’s best selling itineraries, the 2016 program features a new tour.

The 15-day Kimberley Challenge small group 4WD adventure is based on APT’s most popular 15-day Kimberley Complete tour but offers a selection of more extreme hikes. Designed to cater for active adventure-seekers looking to get further off the beaten track, this tour requires guests to be regular bushwalkers who are confident and able to tackle some of the more demanding terrain.

Priced from $8,795 per person, twin share, highlights of the new tour includes the opportunity to walk to the three different sections of the famous Bell Gorge; a hike to the end of stunning Manning Gorge, including river swims and the chance to see some incredible Indigenous rock art; a six hour hike through El Questro Gorge through the rainforest environment; and the chance to experience the depth of the Bungle Bungle Range, experiencing one of the most spellbinding places on earth as you walk towards Piccaninny Gorge.

Inclusive of the new itinerary, the latest APT Kimberley Wilderness Adventures 2016 brochure showcases a selection of 20 tours.

Also new for 2016 is a four day independent Broome package including a visit to Willie Creek Pearl Farm, a camel ride on Cable Beach and a wildlife tour. This can be added to any Kimberley tour and APT believes it will prove to be an especially popular extension.

Commenting on the new brochure, Rob Tandy, General Manager of APT’s Kimberley Wilderness Adventures said, “Our travel agency partners tell us they are seeing a growing trend for clients wanting to book the Kimberley earlier to secure their spots. As well as releasing our program a month earlier, we’ve also responded by offering a range of exciting early booking deals to help our industry partners to get more booking across the line.

“In addition we’ve broadened the appeal of our tours to reach a different demographic. It’s a move that we think will prove really popular and we look forward to working with the trade to encourage more people to come and experience this amazing destination,” he added.

APT is offering a choice of four SuperDeals for 2016 including: Fly Free, including taxes on combined 4WD and MS Caledonian Sky cruise combinations; Companion Fly Free, including taxes on MS Caledonian Sky cruise-only itineraries and combined 4WD and Oceanic Discoverer cruises; and up to $1,300 per couple Air Credit on 4WD land tours.

Guests who choose to explore the Kimberley with APT, travel in small groups of no more than 20 people. Staying at APT’s exclusive network of Wilderness Lodges, they travel through the region in custom designed 4WD vehicles and are escorted by expert driver guides throughout their tour.

APT has developed strong partnerships with indigenous communities in the Kimberley including the Imintji and Kandiwal Communities along the Gibb River Road and the Mitchell Plateau, and the Gidja and Djaru Communities in the Eastern Kimberley.

In 2016 it will also work with the Kimberley Foundation Australia which researches, preserves and promotes Kimberley rock art. APT’s driver guides will be trained by the foundation to gain a deeper understanding of the rock art so they in turn can better educate guests on tour.

APT hosts more people in the Kimberley each year than any other tour and cruise operator and is widely recognised as being one of the region’s leading tourism providers. Awarded Best Tour Operator for four years running (2012, 2013, 2014 and 2015) at the NTIAs, APT was also voted Best Land Operator at Australia’s Northwest Awards in 2014 and won the Tourism Council of Western Australia’s Excellence in Sustainable Tourism Award 2014.

APT’s Kimberley Wilderness Adventures 2016 brochure is available now.

For further information call APT on 1300 196 420, visit kimberleywilderness.com.au or see your local business development manager.

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