With Arabian Travel Market taking place in Dubai this week, 2,500 exhibitors, including around 100 new ones, will be plying their products to an anticipated over 23,000 delegates.
In addition, two hundred industry buyers from emerging markets and from all over the world have converged on Dubai this week for Arabian Travel Market, along with Global Travel Media also on location from Dubai this week.
Dubai’s Department of Tourism and Commerce Marketing, aka Dubai Tourism is using this year’s Arabian Travel Market, taking place at the Dubai World Trade Centre, 4-7 May 2015, to showcase Dubai’s amazing breadth of product on offer and its incredible and increasing appeal, with form our experience in Dubai a much more liberal social and cultural environment, experienced this week by media and buyers in an extensive series of pre ATM tour programmes, appealing to a diverse range of audiences, all of which help continue to drive the growth of tourism numbers to Dubai.
Dubai Tourism says that its Dubai stand at ATM portrays a multitude of different ways to experience the city through a series of content and on-stand activations, with more than 100 of Dubai’s tourism operators, ranging from government partners to hotels, tour operators and destination companies.
Dubai’s cultural heritage family attractions and the city’s year-round calendar of events are a key focus for ATM 2015, while Dubai Tourism is also releasing its inaugural Annual Visitor Report, with the report described as a collation of key tourism metrics, trends and insights that provide background into why Dubai continues to rise through the ranks of most-visited global tourism destinations.
The Dubai stand at ATM also allows delegates to experience extraordinary views of Dubai through Dubai 360, an online interactive tour of the city launched in January this year, using immersive ocular technology to enable visitors to virtually discover Dubai from above, and then dive into the city via hundreds of pieces of panoramic video and photo content.
A 12 mini-documentaries also follow the journeys of 12 of the world’s most popular instagrammers experiencing tailor-made itineraries of Dubai, titled ‘MyDubaiTrip’, a partnership between Dubai Tourism and social-travel experts Peeta Planet, which saw the instagrammers visit Dubai in late 2014 to experience itineraries curated by 12 of the Emirate’s most popular social-media storytellers.
Dubai Tourism’s 200 hosted industry buyers from 30 countries around the world are reported to have never visited Dubai before, with many from emerging markets that present significant potential growth, with the three-day pre ATM itinerary showcasing Dubai activities from the desert and city, to cultural experiences, including a tour of Dubai Marina on the Dubai tram, a tour of the Dubai coastline, on board a Dubai Ferry and a 65ft luxury yacht, plus hotel inspections, including the newly opened Taj Dubai, located in Downtown.
Written by : John Alwyn-Jones