Archipelago International, Indonesia’s leading hotel group, closed 2018 with significant growth in its online direct booking revenue. Compared to previous years, growth in 2018 surpassed the previous year by 50%, with an impressive 172% revenue growth since 2016.
“In this fast-moving digital era, especially with the ever-increasing usage of smartphones, guests require accessible information and hassle-free room reservations. That’s why with all of our online booking processes, not only do guests receive the best available rates by booking direct, they also gain access to fast and reliable booking platforms that retain their personal preferences and unlock special guest benefits,” added Jules Brookfield, VP – Technology & Integration of Archipelago International.
The transition to direct room reservations was well anticipated by Archipelago International, with its managed hotels’ online revenue increasing by an average of 22.9% in 2018. Additionally, data from the Indonesian government states that the country’s hotel occupancy rate also increased by 1.43%, in line with economic development.
This data provides an extremely optimistic forecast for Archipelago International, already with more than 140 hotels in operation, and a development pipeline designed to meet the increasing occupancy rates and annual growth in revenue.
“With Archipelago International’s more than 20-year experience in the hospitality industry, we believe that the hotel business in Indonesia is set to flourish even further in the coming years. We are also confident that this trend will not only take place regionally, but also all over Asia and beyond. We predict international destinations such as Cuba and the UAE will also follow suit, which is why Archipelago International has already established development plans in these promising regions,” said President & CEO of Archipelago International, John Flood.
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