Findings from Adobe’s annual email survey reveal that time spent checking email increased 17% Year-over-Year (YoY). Survey respondents say they check emails while:
– on vacation (79%)
– watching TV and/or movie (69%)
– in bed (57%),
– and…even in the bathroom (45%) [see chart below]
Percentages increase across the board for millennials (ages 18-34), with a disturbing 20% more checking email while driving.
A similar trend can be observed in Singapore: According to a recent research by Holiday Inn Resorts, 9 in 10 Singaporeans are unable to fully switch off from work while on vacation.
Other interesting findings from Adobe’s survey include:
– Smartphones are overtaking computers as the preferred device for sending and receiving email.
– In an “always on” email work culture, over half of survey respondents expect a response to work email in less than an hour. Expectations are even higher with millennials: more than a quarter of those surveyed expect responses within a few minutes!
– Respondents send an average of 19 emails and read 29 work emails on a weekend.
– Only 9% of respondents reported annoyance when a friend or family member checks email during a face-to-face conversation. That said – Pokemon Go! players beware: playing games was cited as the most annoying thing someone can do during a conversation.
Please refer to the below links for more insights. If you have any questions or would like to speak with an Adobe executive on this, please let us know and we’ll be happy to help!
- Adobe Conversations blog post by Kristin Naragon:http://blogs.adobe.com/conversations/2016/10/email-still-the-alpha-channel.html
- CMO.com blog post: http://www.cmo.com/adobe-digital-insights/articles/2016/9/30/adobe-email-survey-2016.html
- Blog post on European results for Adobe’s email survey: http://blogs.adobe.com/digitaleurope/cross-channel-marketing/adobe-email-survey-2016/