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Arizona Office of Tourism Announces New 2016 Travel Guide

January 4, 2016 Destination North America No Comments Print Print Email Email

Adventures abound in Arizona, and with the new 2016 Arizona Official State Visitor’s Guideinspiring your way, you can have the travel experience of a lifetime in the Grand Canyon State.


The 2016 Arizona Official State Visitor’s Guide

Produced by the Arizona Office of Tourism (AOT), the 2016 Arizona Official State Visitor’s Guide and accompanying Official State Visitor’s Map are now available for adventure seekers looking for information about statewide travel destinations. Travelers can order their complimentary copy online at VisitArizona.com or by calling (866) 298-3312. To download a digital version, visithttp://www.nxtbook.com/nxtbooks/madden/az_ovg16/. An app version will be available February 23, 2016.

“With such a diversity of things to see and do in Arizona, we strive to provide the most valuable information so our visitors can have wonderful and memorable experiences,” said Debbie Johnson, AOT director. “This guide is a tribute to the variety of travel experiences you can find in the Grand Canyon State. From exciting off-the-beaten-path hiking adventures to enjoying Arizona-grown wine, we have something for everyone.”

Throughout the 110-page guide, vibrant Arizona images are paired with valuable destination information. The magazine-style guide features articles written by Arizona-based writers exploring topics such as statewide restaurants with historic ties, motorcycle-friendly scenic byways, Tribal Lands attractions, relaxing resorts, and innovative microbreweries. This edition will also celebrate the National Park Service’s Centennial year.

The Arizona Official State Visitor’s Guide is fully supported by advertising dollars and is produced with no direct costs to the agency’s budget. It serves as the agency’s principal visitor fulfillment resource to encourage travel and tourism activity throughout the Grand Canyon State.

Complimentary copies of the guides and maps will be distributed in response to the agency’s consumer advertising campaigns and queries into the Arizona travel call center. Guides will also be distributed to travel industry partners and visitor information centers located throughout the state. Additionally, the guide will be available to travelers at all of Arizona’s major airports: Phoenix Sky Harbor International Airport, Tucson International Airport and Phoenix-Mesa Gateway Airport. More than 450,000 copies have been published for distribution along with 510,000 accompanying comprehensive maps.

As Arizona’s only statewide marketing agency promoting the Grand Canyon State, AOT produces various year-round travel advertising campaigns promoting Arizona as a vibrant travel and tourism destination. AOT’s mission is to expand Arizona’s economy and the quality of life for residents through travel and tourism promotion.

Tourism is a key revenue generator for Arizona’s economy. In 2014, more than 40 million visitors generated $20.9 billion throughout the state, injecting nearly $57 million each day into Arizona’s economy. The Arizona travel and tourism industry generates revenue in all 15 Arizona counties, and is responsible for producing $2.8 billion in local, state and federal tax revenues, representing a $1,150 tax break per Arizona household.

Additionally, the Arizona tourism industry employs more than 171,500 Arizona residents. Combined with the secondary employment that is generated, nearly 300,000 Arizona residents are financially impacted by this dynamic, statewide industry. For more industry research data, visit AOT’s business site, tourism.az.gov.

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