Ever spent an afternoon in a craft beer bar and ended up wishing that your hotel room was closer? Now it can be, with the decision by a major brewer to enter the hotel business.
San Diego-based Stone Brewing is America’s 10th largest craft brewer, famous for its excellent, strong “Arrogant Bastard IPA” brew. It has now announced plans to develop what it calls a brewery hotel, seen as appealing to young professionals who enjoy drinking craft beer along with other leisure-related activities.
Australians who visit the US and have a low opinion of America’s popular beers (which sometimes include rice in the grains they use in the brew) should sample some of the craft varieties the US produces and revise their opinion. A good brew to start with is Arrogant Bastard Ale, aged in Templeton rye whiskey barrels. Its strength, measured in alcohol by volume (ABV) is 10%. That’s more than twice as strong as most Australian beers, which are generally 4.5% ABV.
Four Arrogant Bastards can knock an unsuspecting drinker to the floor, though that is not encouraged.
Stone Brewing is licensing its name to San Diego-based Untitled Hospitality, which will build, own, and manage the estimated USD 26 million, 99-room brewery hotel, planned to open in about 18 months in Escondido, California, Skift.com reports.
The name of the hotel has not yet been announced. The Arrogant Bastard Arms springs to mind, but that probably won’t be the name. Stone Hotel is the working title, unless Untitled Hospitality decides to call it the Untitled Hotel.
The hotel is expected to appeal “to craft beer nerds and foodies with its bar-style lobby and in-room growler delivery service”, Skift reports. “Growler”, in US parlance, is a container (as a can or pitcher) for beer bought by the measure.
The new brewery hotel will be located next door to Stone Brewing World Bistro & Gardens – Escondido, a massive restaurant.
Written by Peter Needham