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Art Basel Cities: Art Basel Launches New Initiative

March 29, 2016 Destination Europe No Comments Print Print Email Email

Art Basel announced its new Art Basel Cities initiative, which will expand Art Basel’s engagement in the art world from staging art fairs to working with cities to develop cultural events with international resonance.http://eventscrm.ttgasia.com/ttg2016/itcma/buyer/itcma_buyer.asp?code=GlobalTravelMedia Art Basel Cities will offer the art world new opportunities to discover and engage with cultural scenes across the world. As part of this initiative, Art Basel will work with selected cities to develop vibrant and content-driven programs specific to the city, connecting them to the global art world through Art Basel’s network.

Art Basel will use its expertise, network, and communication channels to support cities in developing their individual cultural landscape. In addition to hosting unique art events in the partner cities, the program will bring projects from these cities back to the Art Basel shows, providing them with additional platforms to engage with Art Basel’s international audience.

A newly formed advisory board will work alongside Art Basel’s Director of Business Initiatives to develop this new strategic initiative. Members of the board include: David Adjaye, Füsun Eczacıbaşı, Richard Florida, Jacques Herzog,Sam Keller, William Lim, Simon Mordant AM, Lars Nittve, Anne Pasternak, Patrizia Sandretto Re Rebaudengo,Dennis Scholl, Uli Sigg and Michael Tay.

Once Art Basel has decided to collaborate with a city, there will be a consultative process with key stakeholders from the local art scene as part of an in-depth audit of the city’s cultural assets, infrastructure, and resources, and how they align with its urban, economic and cultural development vision. As part of the audit process, Art Basel will work with global advisory firm Creative Class Group, founded by urbanist Richard Florida.

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