The Australian Regional Tourism Network has secured funding from Austrade, State Tourism Organisations and Industry Associations to deliver much needed and long overdue research at a national level into local governments spend in tourism.
At the recent Australian Local Government Congress in Canberra Chair of the Australian Regional Tourism Network Mr David Sheldon announced this exciting project. Mr Sheldon acknowledged those valued contributors with a special mention to Austrade and the Australian Local Government Association who have greatly participated in establishing the research and will assist in the roll out.
President of the Australian Local Government Association Mr Troy Pickard said. “This research is a huge step in the right direction and will give all levels of government and the tourism industry a better understanding of the important contribution made by councils in tourism and the larger visitor economy. This research will assist councils and government in ensuring Australia’s tourism sector continues to meet the needs of the domestic as well as the growing international market.”
Austrade General Manager Tourism Division Daniel Boyer stated. “This is an important project, which will seek to understand the significant contribution local government makes to regional tourism. It’s vital that the proceeds of Australia’s current tourism boom are shared widely – local governments have a key role to play in developing the tourism infrastructure that attracts domestic and international tourists to their regions.”
Chair of the Australian Regional Tourism Network David Sheldon has spoken to the Federal and State Governments regarding the importance of Local Government’s value to the tourism industry and said, “We know and appreciate the work both The Federal Government and States contribute to the Industry but where does Local Government sit?”
“Many speak about $800m spend on marketing but this does not take into account Local Government and how much duplication there is?”
“Local Governments are one of the Industries foundation stones they are on both the demand and supply side which many within the Industry overlook.”
“The research that we are about to undertake with our partners will highlight the importance and contribution Local Governments make to the Visitor Economy, the Network believes Local Governments should have input into delivery.”
“As the Industry strives to meet the much heralded claims that by 2030 Tourism will be one of the nation’s top 5 economic drivers, we are already the nation’s largest export industry, this research will be critical to enabling infrastructure, regional dispersal, investment and marketing.”
“I am convinced the research we about to undertake will change the way we look at the Industry and reduce duplication, it will highlight the importance of regional Australia, it is almost the missing link,” concluded Mr Sheldon.