Club Med, the pioneer of premium all-inclusive holidays, renews its long-held commitment as an eco-friendly brand. In response to the recent UN talks on tackling climate change, Club Med has set new goals to succeed at sustainable development.
With 80 incredible destinations in some of the most pristine parts of the world, Club Med has long recognised the need to reduce climate change and manage risks associated with global warming. Over the years, the brand has continually been taking actions to reduce its impact on the environment.
Green Globe Certification at 100% of resorts by 2018
Club Med has for many years followed eco-certification guidelines in the construction and management of its properties. Currently 71% of Club Med resorts, such as Bali, Phuket, Bintan island in Indonesia, Cherating beach in Malaysia, and Kabira Ishigaki and Hokkaido in Japan, are certified with the internationally recognised Green Globe Certification.
Club Med has now set the lofty target of making sure that 100% of its resorts meet the requirements for this industry standard by 2018.
Reduce emissions of greenhouse gases by 15% between 2010 and 2020
Club Med has successfully reduced its consumption of fossil fuels by 15% over the past four years with 18% of its energy worldwide now coming from renewable energy sources. Its Finolhu Villas in the Maldives is 90% powered by solar energy.
By making further efficiencies, Club Med is now aiming to decrease greenhouse gases per hotel day by 15% from 2010 levels by 2020.
Introduce the first eco-construction reference system for a resort
Club Med’s Valmorel ski resort in France has already been labelled HQE (high environmental quality) while its Val Thorens Sensations property has been awarded the prestigious THPE (Very High Energy Performance) standard. Club Med is now planning to introduce the first eco-construction reference system for resorts, in partnership with BREEAM, the world’s leading sustainability assessment method for masterplanning projects, infrastructure and buildings.
Spreading the word
At the same time, Club Med is devoting more and more effort to delivering the message to guests, with reminders around resorts encouraging them to practise responsible environmental behaviour. As part of its Mini Club activities, Club Med provides “Clean Art Planet” activities for kids to encourage them to think about how they too can help protect nature.
“The tourism of tomorrow will be sustainable and should have a limited impact on climate. Rather than passively await this evolution, Club Med is taking action,” says Henri Giscard d’Estaing, Club Med’s Chairman & CEO.
For further information on Club Med’s commitment to sustainable development and tackling climate change, please contact DEC PR on 02 8014 5033 at firstname.lastname@example.org.