The Louis Tavern CIP First Class Lounge in the International Terminal at Bangkok Suvarnabhumi International Airport was named the Asia Pacific Lounge of the Year Winner in the Priority Pass Airport Lounge of the Year Awards 2015. This is the 11th year of the prestigious Lounge of the Year awards which recognise the individual excellence and investment in customer experience of lounges within the Priority Pass lounge network.
Wendy Lee, Operations Director Asia Pacific at Priority Pass, part of the Collinson Group said: “We’re delighted that the Louis Tavern CIP First Class Lounge in the International Terminal at Bangkok Suvarnabhumi International Airport has been recognised as the Asia Pacific region winner of these prestigious awards for a second time. This impressive lounge offers travelers impeccable customer service and its modern interior design and relaxing ambience were rated highly by Priority Pass Members. The Lounge of the Year Awards recognises the individual excellence and investment in customer experience within the Priority Pass lounge network and the premium lounges across the Asia Pacific region are setting the benchmark for excellence.”
The Asiana Business Lounge at Seoul Incheon International Airport and the More Premium Lounge at Taipei’sTaoyuan International Airport were both Highly Commended in the Asia Pacific region Lounge of the Year Awards 2015. The Emperor Lounge at Auckland International Airport was Highly Commended in the Global Award for Best Attitude & Service from Lounge Staff.
Priority Pass’ focus groups and member data highlight how travelers are increasingly less prepared to pay a premium to upgrade their plane seats, preferring to enhance their travel with benefits such as lounge access, concierge services and exclusive experiences at their destinations. Many members see lounges as a valued refuge from increasingly busy airports and a benefit they enjoy sharing with friends, family and colleagues as guests.
This is particularly true amongst a young, affluent and culturally diverse group of ‘Conspicuous Consumers’ who appreciate the convenience and status of airport lounges and expect everything, including airline tickets and exclusive membership services, to be available digitally 24/7. The new Priority Pass Digital Membership Card and smartphone apps particularly resonate with this audience.
Lee adds: “Each of the winning lounges is accessible through the Priority Pass smartphone apps and the Digital Membership Card, something that serves to highlight just how important the digital experience has become for frequent flyers.”
Over 100,000 votes were cast by Priority Pass members in this year’s Lounge of the Year Awards, up from 84,000 votes last year, making it the highest volume of votes since the awards began. Members vote on a set of criteria covering overall lounge quality, including refreshments, staff, business facilities and ambience. The new Priority Pass app and website now make it even easier for Members to rate lounges that they are guests in, so we are confident that we will have even more data for next year’s awards.