The Global Wellness Institute™ (GWI), a nonprofit research and educational resource for the world wellness industry, today released a major research study: Move to Be Well: The Global Economy of Physical Activity. 
The data-packed, 180-page report finds that the “physical activity economy”– which includes 1) fitness, 2) sports & active recreation, 3) mindful movement, 4) equipment, 5) apparel/footwear, and 6) technology – is now a $828 billion world market, to grow to $1.1 trillion+ by 2023. Access the full report at globalwellnessinstitute.org/industry-research.
With this new data, wellness jumps to a $4.5 trillion global industry.
The research finds that Asia-Pacific is now the #2 physical activity market, valued at $240 billion annually, or roughly 30 percent of the global market. But Asia will be the overwhelming growth leader from 2018-2023, with a market expanding 9.2% annually, to reach $373.3 billion by 2023 (when it will overtake North America as the world’s largest market). Asia-Pacific will account for a staggering 40 percent of all global market growth from 2018-2023; China and India together will drive nearly one-third of all growth.
The report goes in-depth on the Asian consumer spend within all six markets, participation rates for Asian nations, the emerging trends and business opportunities across Asia—while providing insight into the public and private sector initiatives that can help bring more movement to populations across the region.
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