During his first trade mission, Minister for Trade, Tourism and Major Events Stuart Ayres said the innovative NSW oyster exporters would expertly cater to China’s growing appetite for fresh, seasonal produce.
“NSW business Australia’s Oyster Coast has already seen great success in Hong Kong and Singapore, and we are proud to see this thriving local company take its produce to China,” Mr Ayres said.
“The company has developed a streamlined supply chain which enables the delivery of oysters to customers within 30 hours of being harvested. This means that oysters, which were growing in the estuaries of NSW one morning, can be presented for dinner service at a restaurant in Asia the next day.”
Australia’s Oyster Coast encompasses 45 leading Australian oyster growers across eight estuaries south of Sydney, and produces the Sydney Rock Oyster, the rare Angasi ‘flat oyster’ and the Pacific Oyster.
Its reputation has given rise to ‘Australia’s Oyster Coast Trail’, stretching 300 kilometres along the NSW South Coast. Visitors to the region can taste the distinctive and exceptional flavours of world-class oysters, learn about oyster cultivation from oyster growers, discover fabulous wineries, charming boutique accommodation, delicious local produce and much more.
China is the top market for international guests to NSW with 500,000 visitors – an increase of 19 per cent from the previous year.
In Guangzhou, China’s seafood capital, Oyster Coast premium-grade fresh oysters have now made their way on to the menus of high-end restaurants such as Chaofood and Mong Kok Oyster Bar.
Oyster production is worth more than A$35 million to NSW annually.