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Aston Martin and Waldorf Astoria Create Unforgettable Glamping Experiences at 24 Hours of Le Mans 2019

June 19, 2019 Luxury Hotels No Comments Email Email

Aston Martin Lagonda and Waldorf Astoria Hotels & Resorts, Hilton’s iconic luxury hotel brand, announced for the first time, dual-branded activations for the 24 Hours of Le Mans. 

Taking place from June 14 – 18, the luxury brands will collaborate to offer guests a one-of-a-kind weekend glamping experience at the event, as part of a four-year partnership that combines the exceptional standards of sophistication and service at the core of both brands, to usher in a new era of luxury for guests.

This year, the partners will further elevate the Le Mans glamping experience with luxury accommodations outfitted with Waldorf Astoria signature hospitality elements such as deluxe bedding, monogrammed robes and slippers, amidst others. Additionally, the glamping experience will also feature a Waldorf Astoria spa tent offering complimentary massages for attendees throughout the weekend to provide an added level of luxury and service.

Other elements include the following:

  • Positioned trackside, the Aston Martin Racing Hospitality Suite will provide guests with the opportunity to interact and watch the race in a comfortable, lounge-like setting while enjoying Waldorf Astoria’s signature True Waldorf Service throughout the race, with the brand’s spa services, high-end food and beverage offerings and VIP amenity kits
  • As a nod to the brand’s Live Unforgettable campaign, Waldorf Astoria will also be stationed trackside on the Aston Martin Racing terrace serving cocktail-inspired popsicles to attendees of the race.  Live Unforgettable is the alchemy of Waldorf Astoria’s True Waldorf Service, iconic environments and its guests’ desire to live in the moment.
    Beyond 24 Hours of Le Mans, the global partnership will also see exclusive access being granted to Waldorf Astoria guests to Aston Martin’s most recent cars, to bespoke drive and stay packages in some of the most sought-after destinations in the Waldorf Astoria portfolio.

Upcoming activations include:

  • Waldorf Astoria Driving Experience weekends which present hotel guests with a variety of Aston Martin’s latest models to test drive along carefully tailored routes.
  • The Art of Living by Aston Martin program will offer one-of-a-kind packages, four of which will be hosted at Waldorf Astoria properties in destinations across the globe during 2019.
  • Unique access for Waldorf Astoria guests to premium automotive events like the Pebble Beach Concours d’Elegance in California (August 18, 2019), as well as other leading international auto shows, as part of being the official hotel partner for Aston Martin Racing

More information on the Le Mans activation and upcoming activities can be found in the attached release. Do let us know if you would more information, or if you would like to speak to a representative from Hilton – we’d be happy to make the necessary arrangements.

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