A ground-breaking consumer campaign is being conducted by the Tasmanian Government and AFTA to boost awareness of the benefits of choosing ATAS accredited agents.
Travel agents are being encouraged to upload social media posts to Twitter and Instagram to go into the draw for a $5,000 Trafalgar cooperative marketing voucher.
AFTA CEO Jayson Westbury said the competition was a novel way to raise awareness within the Tasmanian travel industry.
“We’re launching the consumer-education campaign on Sunday September 4. Before this date, we need all ATAS accredited agencies to update storefronts and in-store signage with the removal of old TCF stickers. The #RIPtheSticker competition adds some fun to this and hopefully will generate conversation about ATAS for those employed within the travel industry.”
Edited by Ian McIntosh