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ATDW wants members to update listings for food push

April 16, 2014 Corporate, Headline News No Comments Email Email

egtmedia59The Australian Tourism Data Warehouse (ATDW) is asking tourism businesses to review and update their ATDW listings to take full advantage of a new campaign aimed at promoting Australia’s culinary tourism experiences to the world.

The ATDW is a central content and distribution platform for the Australian tourism industry.

“As you may already be aware, on 7 May Tourism Australia will launch a campaign which will be shining the spotlight on Australia’s culinary credentials in response to the growing demand globally for food and wine as part of the travel experience,” ATDW chief executive Liz Ward has advised.

“The global campaign, ‘Restaurant Australia’, will be rallying key members of the tourism, food, wine and beverages industries to help tell the world why There’s nothing like Australia for food and wine.

“From restaurants to cellar doors and events, all areas of the hospitality, tourism and food, wine and beverage industries will be encouraged to get involved by contributing content to the online hub – restaurant.australia.com – where the best of these experiences will be featured and promoted to a global audience of millions.”

Ward says the ATDW is working collaboratively with Tourism Australia and other industry groups to get the message out to tourism operators.

“In preparation for the launch of this campaign we ask you to communicate with your members encouraging them to review their ATDW listing.  Reviewing and updating their listing will ensure that your members’ businesses are well positioned to take advantage of the campaign investment.

“1.  Please advise your members to update their content, improve their descriptions and most importantly, provide large, good quality images.

“You can also let your members know that the latest Tourism e kit release includes a tutorial “Optimising your ATDW listing”, which explains in detail why a well-crafted ATDW listing is so important and offers tips on how to produce a good listing which will stand out in the crowd.  Please advise them that they can visit the Tourism e kit website and create a logon to have full access to this and all other online learning tutorials.”

“2.  In addition, Tourism Australia is encouraging all tourism operators to increase their online exposure by creating a Google account if they do not have one already… Google Places for Business and Google+ Local Business Pages are essential tools allowing tourists and customers to find local operators – a must for any restaurant or eatery!  You can either go directly on the Google Website, or the tourism e kit also has a helpful tutorial to assist them with Google tools.

Edited by William Sykes

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