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ATE16 Will Result In Significant Benefits for Gold Coast

May 23, 2016 Trade Events No Comments Email Email

The economic impact of the Australian Tourism Exchange (ATE16), which concludes today on the Gold Coast, is expected to deliver significant long-term benefits for the city, the state and the nation.


Gold Coast Tourism CEO Martin Winter said the positive impact of ATE would go well beyond the anticipated $10 million injection to the economy during the event.

“The future effect of ATE is enduring and will prove in the long term to be profound. From past experience, we expect the benefits to be felt for years to come,” said Martin.

“ATE has delivered to the world an image of our city that is vibrant and energetic – we all know this is the reality on the Gold Coast and it reflects the incredible potential of a city that is coming of age.”

The unique tourism industry event attracted 843 international and domestic buyer delegates, 1500 seller delegates and 87 international and domestic media.

“We’ve seen 532 seller companies participate – this is the highest number in almost a decade and new buyer companies were up 12 percent on last year. It all represents a strong event which was supported by some incredible community activation, compelling familiarisations and fantastic weather.

“As we begin to farewell the hundreds of buyers, sellers and the national and international journalists we’d like to thank them for attending ATE16 and we hope they continue to spread the word about the Gold Coast.”

The event coincided with the release of STR Global statistics which showed continuing positive trends for the Gold Coast, with RevPar (revenue per available room) increased 9.2 per cent, room revenue was up 8.8 per cent and occupancy gained 3.3 per cent, for the year to date.

“The last 12 months has been a first in my experience, where there has been no drop off in tourism activity and most importantly – profitability is accompanying visitation,” said Martin.

“ATE demonstrated that the Gold Coast provides the best example of Australian culture and lifestyle – with an incredible natural environment, outstanding food and genuinely friendly people. It instils pride in our city and will continue to impress our visitors,” he said.

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