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ATE18 leaps into action with Adelaide festivities

April 18, 2018 Headline News No Comments Email Email

This year’s Australian Tourism Exchange (ATE18) is now underway in Adelaide, having blasted off on Monday night with a vibrant welcome event in Victoria Square, compete with musicians, entertainers and a stupendous selection of South Australia’s renowned food, wine and beers.

Hosted by Tourism Australia and the South Australian Tourism Commission (SATC), ATE18 has attracted over 2200 delegates from across Australia and from more than 30 international tourism markets.

The short video below gives some highlights:

As customarily, ATE was preceded by the International Media Marketplace (IMM) arranged and organised by Travmedia, which this year saw over 80 international and Australian media meet suppliers and experience South Australia through the ATE/SATC fam trip program.

Media activities involved visits to some of the state’s top wineries, to some of Adelaide’s best restaurants and to the newly opened, whimsically wonderful d’Arenberg Cube, creation of winemaker Chester Osborn. The striking cube-shaped building combines a winery restaurant with funfair elements encapsulated in an Alternate Realities Museum.

This year’s ATE has brought over 650 international tourism buyers to Australia to meet with 540 Australian tourism products and experiences, “helping to promote tourism as a pillar of the nation’s economy”, in the words of Federal Minister for Trade, Tourism and Investment, Steven Ciobo.

“Tourism employs almost 600,000 people and represents 10% of Australia’s exports,” Ciobo said.

“This event provides an invaluable platform to build relationships and connects Australia’s tourism industry with the global distribution network.”

As the host city, Adelaide will reap an economic benefit worth about AUD 9 million as the event will help grow Australia’s AUD 100 billion tourism.

“In 2017, international visitor spend grew 6% to AUD 41.3 billion, and arrivals grew 7% to 8.8 million, and this event can grow these figures further,” Ciobo said.

South Australia Minister for Trade, Tourism and Investment, David Ridgway, said ATE18 provided a perfect opportunity for South Australia to showcase its world-class tourism offerings on the international stage.

“South Australia has some of the most beautiful regions in the country which produce the spectacular food and wine that we are renowned for worldwide,” Ridgway added.

Now in its 20th year, ATE runs until 19 April 2018 at the Adelaide Convention Centre, in partnership with Virgin Australia.

Written by Peter Needham at ATE18 in Adelaide

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