Following substantial growth in recent years, the leading travel and events management business, ATPI Group is launching an evolution of its global brand.
ATPI Voyager in Australia has transitioned to become ATPI Corporate Travel, under which each of ATPI’s specialist divisions are represented, including ATPI Marine and Energy which offers market leading marine, energy and offshore travel solutions. The revised portfolio also includes ATPI Corporate Events and ATPI Sports Events – the business selected to deliver travel packages for the Gold Coast 2018 Commonwealth Games and the Invictus Games 2018 – which will continue its operations under the new identity. Australian travel management company Plan B, which was acquired in 2016, has also been consolidated under the new brand structure.
In a cluttered and competitive TMC market flooded with jargon, ATPI is setting itself apart. The company has launched a new website (www.atpi.com) articulating ATPI’s core brand ethos of ‘Delivering What Really Matters’ to every individual one of its clients. The refreshed identity also creates clarity and better demonstrates ATPI’s breadth of expertise in its specialist sectors.
The updated brand structure introduces a more coherent incorporation of Direct ATPI Global Travel, the joint organisation with US based Direct Travel which focusses on providing flexible corporate travel solutions to mid-market multinational companies.
Peter Muller, International Board Director, ATPI commented:
“It is an exciting time for the ATPI Group as we consolidate our specialist client service offering. ATPI Corporate Travel has always kept client needs at the forefront of its strategy and the Australia team remain committed to ensuring we deliver what really matters to each of them across our portfolio.”
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