Auberge Resorts Collection, owner and operator of boutique luxury hotels, resorts, residences and private clubs, announced today that C. Scott Rohm will join the company as Chief Operating Officer. In his new role, Rohm will oversee global operations and ensure the performance of the collection’s existing resorts and residences continues to uphold best-in-class standards. Rohm also will play a key role in the curating of new hotels and resorts as the company expands.
“With extensive experience at leading international hospitality brands, Scott will bring practiced acumen to our Auberge family,” said Reid. “His impressive track record of business and brand development and his passion for organizational culture will make him a valuable leader as we continue to grow.”
Rohm joins Auberge Resorts Collection with more than 30 years of hospitality and development experience. He most recently served as President of SH Group, a start-up brand and management affiliate of Starwood Capital Group. While there, he led the launches of high-profile hotels such as Baccarat New York, 1 Hotel Central Park, 1 Hotel South Beach and the pre-opening development of four additional hotels. His responsibilities also included the recruitment of senior leadership at each hotel, employee development and public relations efforts.
Prior to joining SH Group, Rohm served as President of Turnberry Hotel Group in Florida, where he led the development of corporate culture and introduced strategic-planning and quality systems across the nine-hotel portfolio. He earlier served as Senior Vice President of Operations and Partner at West Paces Hotel Group (currently Capella Hotel Group).
Rohm holds a Bachelor of Science Hotel and Restaurant Management degree from James Madison University in Harrisonburg, Virginia.