Auckland Airport was crowned winner of the second regional heat of the 2016 Routes Marketing Awards at a ceremony yesterday (Monday, 7 March) in Manila in the Philippines.
The winners from Auckland Airport with Christopher Eve, Senior Vice President, UBM Asia. (PRNewsFoto/Routes)
The annual Routes Marketing Awards recognise excellence in airport and destination marketing. Airlines vote for the marketing services that support the successful launch of new routes or the development of existing ones, making them highly regarded in the aviation industry.
The awards are split into five categories with Auckland Airport winning both the 4-20 Million Passengers and Overall Winner Awards. The other winners are Guam’s A B Won Pat International Airport for the Under 4 Million Passengers Award; Changi Airport Group for the over 20 Million Passengers Award; and Tourism Australia for the Destination Marketing Award.
Auckland Airport’s international passenger traffic increased by 7.1 percent in 2015 and seven new airlines have either started or announced future routes in the past 12 months, including Air Asia X, China Eastern Airlines, American Airlines and United Airlines. The judges were also impressed by the Chinese market research the airport has carried out to encourage higher-value travellers, drive the regional dispersal of tourists within New Zealand and spread visits across the year.
As overall winner of the regional Asian heat, Auckland Airport will be entered into the World Routes Marketing Awards in Chengdu, China, later in the year. The airport will compete with the finalists of the Americas, Europe and Africa rounds to be recognised as the global leader in route marketing.
Nassau Paradise Island Promotion Board won the Americas heat last month in San Juan, Puerto Rico, and the remaining contests will take place at Routes Europe and Routes Africa (April and June respectively).
Peppy Adi-Purnomo, South East Asia and India Development Manager at Auckland Airport, said: “It means a lot that our airline partners supported and nominated us through the awards process. All the work we do is about ‘win-win’ and developing a business case to airlines to deliver sustainable air services.
“We are not interested in short-term success but always look at the long-term, developing a relationship that is right for both the airline and the airport.”
Christopher Eve, Senior Vice President of UBM Asia who presented the awards, said: “We’re delighted to mark the achievements of all of our nominated airports and destinations in the second regional heat of the Routes Marketing Awards. Year-on-year we are impressed by the calibre of the submissions.”
The awards ceremony was held at Routes Asia 2016 which has attracted over 900 delegates from 110 airlines and 220 airports and destinations.