Astral Out of Home, a division of Bell Media, today announced that Audi Canada is the first exclusive advertiser of Vancouver International Airport’s (YVR) Grand Central Wall, a large LED video wall strategically located in the Air Canada domestic terminal. Audi becomes the first brand to benefit from the unparalleled exposure and flexibility offered by Astral Out of Home’s innovative digital landmarks at YVR.
“Astral Out of Home has recently been awarded the Vancouver International Airport advertising contract and is actively deploying a multitude of new digital products for 2016,” said Jordana Fatsis, Vice-President, Sales, Astral Out of Home. “We are thrilled that the first digital landmark installed will be owned by such a prestigious brand as Audi.”
The deployment of the impressive 12’x21′ HD LED screen marks the first time large-format 4mm pitch LED video is used in advertising in a Canadian airport. Audi will own 100% of the digital product and will be able to maximize their exposure by having total flexibility on the advertising content, a huge advantage of Astral Out of Home’s digital landmarks. Located in Domestic Departures in Hall C, the Grand Central Wall reaches 100% of all Air Canada terminal passengers and offers high dwell time.
“We are happy to leverage the advertising potential of Astral Out of Home’s digital landmark in such a prime location at VancouverInternational Airport,” said Christian Schueller, Director of Marketing and Digital Innovation, Audi Canada. “We look forward to leveraging the creative ownership of YVR’s Grand Central Wall and the endless ways we can reach Air Canada travelers at the airport.”
“We are excited to have worked with Astral on securing this key location on behalf of our client,” said Urania Agas, SVP, Business Director at MediaCom. “The prime location and digital format will allow Audi to truly own the space and forge a rich connection with consumers.”
“This installation is the first of several new digital landmarks that will be deployed at YVR in the coming months, said Benjamin Mathieu, General Manager, Airports, Astral Out of Home. “We are introducing additional digital networks at departures and arrivals, offering clients a large range of advertising solutions to adapt long term and short term buys.”
Astral Out of Home was awarded the advertising contract for Vancouver International Airport in June 2015. YVR sees more than 20 million in passenger traffic annually, making it one of Vancouver’s top venues for advertisers looking to reach a privileged clientele.