Over three quarters (78%) of Australians taking a break over the summer season will spend an average of five nights away on holiday, with one in five spending more than AUD 2000 on the trip.
According to a survey of 800 Australians by pollster Nielsen, commissioned by the Tourism & Transport Forum Australia (TTF), three to five nights on holiday (33%) is the most popular amount of time to spend away from home.
It’s followed by one to two nights (24%) and six to 10 nights (21%). A lucky group of Australians (22%) will spend more than 11 days on holiday with 6% of those people taking holidays of more than three weeks (21+ days).
One in five Australians (22%) will spend more than AUD 2000 in total on their holiday with a further two in five (41%) spending between AUD 501 and AUD 2000. One in three (32%) will spend up to AUD 500 and a handful of financially savvy individuals (5%) say they will spend nothing. Quite how they might manage to do that was not disclosed.
A hotel/motel is the most popular form of accommodation for holidaymakers (34%) followed very closely by a spare bedroom at a family or friend’s place (33%). The latter might well help you spend nothing.
Staying at a holiday resort (11%), caravan and camping (7%) or a serviced apartment (6%) round out where Australians like to rest their heads after a day of holiday activity.
“Australians spending an average of five nights away is great news for the visitor economy and the thousands of jobs it supports,” commented TTF chief executive Margy Osmond.
“Those tourist operators who are lucky enough to have people sticking around for three weeks will be jumping for joy. These survey figures confirm that investing in visitor infrastructure and creating new experiences and things for people to do while in town means that people will stay longer and spend more in the local economy.
“Not surprisingly hotels, motels and resorts continue to be the popular choice of accommodation when on holiday, especially when mum or dad’s spare bedroom can’t be taken advantage of.
“With more Australians choosing to see more of their island continent we are seeing a corresponding increase in spending with 22% of people spending more than AUD 2000 on their holiday.
“Collectively Australians are spending AUD 59.8 billion on domestic travel – an increase of 5% on the previous year – and that is a real shot in the arm for the nation’s visitor economy.”
Edited by Peter Needham