Christmas comes not once but twice a year for festive loving Australians, with new research commissioned by Stayz, revealing that one in four Aussies are now celebrating Christmas in July due to the wintery weather.
The increasing trend for a ‘traditional’ winter celebration is sweeping the nation with over half (51 per cent) of Aussies opting to emulate the atmosphere of the northern hemisphere during the colder months.
- 89 per cent of Aussies celebrating Christmas in July do so with family and friends
- One quarter of Aussies celebrating Christmas in July consider it a great excuse to enjoy a family getaway
Stayz Regional Director, Anton Stanish commented, “Christmas in July is becoming an increasingly popular travel trend with Aussies. Last year, Stayz experienced a 23 per cent increase in bookings during July compared with 2014. Our data shows that group bookings are most popular during this time, which supports the notion that 89 per cent of Aussies getting festive in July choose to do so with family and friends.
“Australian winters offer endless possibilities for Aussies looking to celebrate Christmas in July. Whether it’s a cosy log fire, an expansive kitchen or a family dining table to enjoy your festive feast, it’s the perfect season to enjoy down time and relax with family and friends.”
Australians are enthusiastic about adventures in their own backyard so it’s no surprise that one in three Aussies takes the opportunity to travel domestically in July. With the possibility of a white Christmas in many areas of NSW, VIC, TAS and ACT, these are attractive destinations to consider for the 64 per cent of Australians who have never experienced a white Christmas.
In July 2015, Stayz experienced a record number of bookings in the Blue Mountains. During the winter, temperatures in this area regularly dip below freezing – fuelling the suggestion that Australians are in search of their white Christmas (in July).