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Aussie research leads to 20% discount from Eurail

October 11, 2017 Headline News No Comments Email Email

Eurail has introduced a 20% discount, valid until the end of this year, following a survey last month of 1000 Australian adults – which has revealed some surprising travel trends.

One factor to emerge is that “gap year” travel is back – but instead of being confined to university students and schoolie travellers, it has spread to older generations.

The survey of 1000 Australians aged 18 years and older found that as many as 83% of those surveyed said they’d gladly take a gap year. Older travellers were also keen to sign up for a break from their often high-paced and work-dominated lifestyles.

Eurail travellers on the Covered Bridge in Lucerne

The most popular type of gap year, according to 46% of those surveyed, would be to explore Europe’s great cities at a leisurely pace. That last point, the leisurely pace, is important because 68% felt that their holiday could be ruined by airline misdemeanours, such as baggage loss or flight delays.

As well, 39% considered that rigid travel itineraries could negatively impact their holiday. Those findings strongly support train travel, which eliminates flight delays and permits flexible itineraries.

Sharing the latest developments with the travel trade in Sydney on Monday afternoon, during a visit to Australia, Eurail market manager Clarissa Mattos said it was exciting to see so many Australians, from a wide spectrum of backgrounds and ages, being inspired to experience the beauty of Europe.

Travelling with Eurail

“We’re incredibly proud of our partnerships with our Australian travel trade partners,” Mattos said. “They help us provide a reliable and flexible choice for Aussies to explore Europe in the most unique, and relaxed, way”.

The travel trend study was conducted by Galaxy Research’s Galaxy Omnibus between Thursday 21 September and Sunday 24 September 2017. The sample was 1000 Australians aged 18 years and older distributed throughout Australia. Following the completion of interviewing, the data was weighted by age, gender and region to reflect the latest ABS population estimates.

The results confirm that “travel envy” is the major deciding factor of holiday choices, with 47% of Australians likely to gain inspiration from their friends and 44% of millennials from social media.

Eurostar train

That is, millennials are more likely to book a destination after scouring through social media, checking out #instatravel posts, quick adventure snippets and galleries filled with imagery of the food, entertainment and views found at the world’s most coveted travel hotspots.

Mattos said Eurail had introduced several exciting developments in 2017, including a 20% discount on now until the end of the year, “making it even easier for travellers to immerse themselves in the different cultural fabrics of Europe”.

The survey and its findings come as Eurail celebrates what has been a huge year for the European travel pass. Further product developments are due in 2018.

Eurail market manager Clarissa Mattos in Sydney on Monday

Developments include:

  • The Big Eurail 20% Off Pass: From now until 31 December 2017, The Big Eurail Pass offers 20% off for everyone to discover Europe’s landmarks and destinations, for less. Groups who book can save up to 32% off with a Saver Pass. Available from www.eurail.com and the Eurail network of authorised GSAs.
  • Extended Booking Period: Eurail Pass can now be purchased up to 11 months in advance, letting customers choose their pass and plan their trip well-before their journey start date. This extension allows customers to book their Eurail Pass at the same time as booking flights to Europe.
  • Eurostar: Customers can now use their Eurail Pass on Eurostar trains allowing travel between London and mainland Europe with ease and speed.
  • Increase in Youth Age: Customers aged 27 years and under are now eligible for Eurail youth fares, saving up to 35% on the standard adult price (age cap was previously 25 years).
  • Kids Travel Free: Up to two children 11 years of age and under travel for free with at least one adult.

Written by Peter Needham

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