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Aussie travel trade turns out for Portland and Oregon

October 13, 2017 Headline News No Comments Email Email

Australia’s affinity with Oregon on the US West Coast was evident in Sydney on Wednesday night when a contingent of eight delegates representing Travel Oregon and Travel Portland visited Sydney for their annual sales mission with trade and industry.

The appeal of Oregon includes numerous natural attractions, excellent wine and beer, friendly people, an offbeat, alternative atmosphere and the “weird” city of Portland, Oregon’s largest city.

“We are excited to see the growing number of Australian travellers to Portland and Oregon and look forward to capitalising on the US being the number one long haul travel destination for Australians,” Petra Hackworth, Travel Oregon vice president global sales, told her audience.

Essential American fuel

The visit included product training sessions with key travel agents and B2B meetings. It culminated in a unique ‘makers event’ showcasing the eclectic mix of food, art, outdoor leisure, music, culture and design that is the fabric of Oregon State and the city of Portland.

“We wanted guests to live and breathe the Portland and Oregon experience to complement our product training sessions and further engage the trade and industry we’ve been meeting with this week,” Travel Portland’s International Tourism Manager, Heather Anderson, explained.

At Rosebery on Wednesday

Portland includes all sorts of art and crafts, plus beer brewing, artisanal gin making and fine wines. All were on display on Wednesday night.

A converted warehouse space in the inner-city, post-industrial suburb of Rosebery transported guests to the streets of Portland where artists, tattooists (of the temporary kind!), donut makers, baristas, and t-shirt printers interacted with guests to create a virtual travel experience.

Alberta Street Portland

Drinks were provided by Portland distillery: Aviation Gin, Kombucha Wonder Drink and Pinot Gris and Pinot Noir from Oregon’s Willamette Valley were served with an Oregon inspired menu including Rogue Cheeses from Southern Oregon’s Rogue River Valley and Red Duck hot sauces.

Oregon’s year round skiing and outdoor lifestyle was also on show with representation from Mt Hood which is located 90 minutes from Portland and is home to three of the state’s popular ski resorts: Timberline, Mt Hood Meadows and Ski Bowl.


Street Artist, Dallas Clark, from Work-Shop, a creative space in Sydney’s inner city Redfern, crafted a live street art-style mural throughout the event capturing the essence of Portland – ‘City of Roses’ – while guests created their own piece of Oregon with an interactive painting class.  Work-Shop will take its creative concept studios based across Australia to the city of Portland in the near future.

Prior to the Sydney visit, the group spent time in Melbourne holding training sessions and hosting a VIP dinner with 30 travel trade partners at Roxborough restaurant in St Kilda, chosen for its Portland-esque vibe and cuisine.

Portland city skyline

The trip to Oceania also included Auckland. Similar training sessions and a makers event were held there.

Travel Portland and Travel Oregon delegates:

Petra Hackworth – Travel Oregon, Vice President Global Sales

Ajay Date – Travel Portland, Vice President of Marketing

Lisa Itel – Travel Oregon, Global Sales Manager

The eye of the donut in Portland

Heather Anderson – Travel Portland, International Tourism Manager

Aaron Liersemann – Mt Hood Territory, Tourism Development

Al Munguia – Jupiter Hotel Portland, General Manager

From left: Belinda Condon, United Airlines; Al Munguia, Jupiter Hotel; Verina Phillett, United Airlines; Jennifer Morkert, Elizabeth Oceanfront Suites

David Penilton – America Hub World Tours

Jennifer Morkert – Elizabeth Oceanfront Suites, Oregon Coast

Frm left: Ajay Date, Travel Portland; Corey Marshall, Travel Oregon; Al Munguia, Jupiter Hotel; Petra Hackworth, Travel Oregon; Jennifer Morkert, Oceanfront Suites

Edited by Peter Needham

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