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Aussie travellers…culture vultures or lost in fanslation?

September 19, 2019 Sports No Comments Email Email

As an estimated 400,000 international rugby fans gear up for Rugby World Cup 2019™ in Japan, new research has revealed Aussies have very limited knowledge of the host nation’s unique culture. According to the research conducted by Mastercard, 84 per cent of Australian travellers are in the dark when it comes to Japanese cultural intricacies and rely on stereotypes, including geishas (64 per cent) and sumo wrestlers (62 per cent). *

When it comes to Australian cultural knowledge, wildlife (74 per cent), meat pies (71 per cent), beach, beers and barbeques (47 per cent), are the first things that spring to mind for the Japanese. *

Fortunately, both nations have a desire to learn about and experience other cultures – from learning the language, sampling the cuisine and mixing with locals. *

To help bridge the cultural gap, Mastercard has paired Aussie rugby legend Mat Rogers with a Japanese local rugby fanatic, Tomo, in Tokyo.

Built on a desire to show how connecting cultures reinforces the things we have in common; the two strangers were brought together over their mutual passion for rugby to create an all-in-one interactive travel guide – ‘The Tap Map’. Ahead of Rugby World Cup 2019™ rugby fans can access the map to learn more about the Japanese way of life and unlock Tokyo’s hidden gems, from the best eats to where to watch a match, from the lens of a rugby fan.

Commenting on his journey, Mat said, “Meeting with Tomo in Tokyo reminded me that no matter where you’re from, when we’re united by a passion like rugby, great things can happen. The Tap Map which gives rugby fans a way to mix perspectives with locals and learn more about Japanese culture. From the amazing delicate food, to the unmissable Robot restaurant – the Tap Map is a great way to experience the best of Tokyo as recommended by Tomo and by me.”

“Mastercard uses technology to connect people with the things they love. Tap into Tokyo celebrates two cultures coming together to start something priceless and beyond Mat and Tomo’s experience, it’s something all rugby fans can make use of and enjoy at this year’s tournament,” said Anne Wall, Vice President, Marketing and Communications, Mastercard.

Mastercard is a Official Worldwide Partner of Rugby World Cup 2019™. Head to @Mastercardau to watch Mat and Tomo’s journey and to access the Tap Map.

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