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Aussies are over summer, new research suggests

June 29, 2016 Ski No Comments Print Print Email Email

Skiers PowderAustralia experienced an almost ‘endless summer’ in 2016, with temperatures remaining consistently above average nation-wide throughout the entire autumn season. This could explain why new research has found our nation’s preference for the coldest months of the year is on the rise. The 2016 National Winter Report, released by Australia’s premier alpine destination, Thredbo Resort, has today revealed 40 per cent of the population now prefer winter over summer, up from 25 per cent in 2014.

According to the research, not only are we loving the winter months more than ever, we are also making the most of them, with 41 per cent having enjoyed a snow holiday. These numbers reflect the significant growth in winter’s popularity, in spite of Australians’ perceived penchant for summer.

“The results from the 2016 National Winter Report are really interesting,” said Angus Thomson, Thredbo Director of Brand Development. “It’s exciting to see the growing number of Australians loving the cool, crisp winter over the hotter summer months, and there’s no better way to embrace the winter season than to experience the real thing on a snow holiday”.

Snow Play in Thredbo

The research also found snow holidays provide the ultimate selfie opportunity in today’s digital age, where content is king, with the snowy landscape, first timer experiences, and the wintery weather listed as the top moments to share while on a winter escape. It’s no surprise then, that winter scored an incredibly favourable response amongst millennials (young adults aged 18 – 24), with 84 per cent liking the cooler weather of the Australian Alps.

Considering new experiences and new places are two of the top three criteria when choosing a holiday destination, Thredbo, which was voted Australia’s Best Ski Resort in 2015, is looking to change the statistic that 60 per cent of Australians haven’t experienced a snow holiday. Proving the power of powder, 54 per cent of those surveyed, who have been on snow holidays several times, are planning to go back this year.

To encourage first-timers to take the powdery plunge, Thredbo has partnered with Olympic gold medallist Torah Bright in developing a Beginner Ski & Snowboard package, aimed at giving people the opportunity to experience the magic of winter.

Kids Loving the Snow in Thredbo

Nestled in the heart of Australia’s Snowy Mountains, Thredbo is the ultimate winter destination; whether you want to tackle Australia’s longest runs, take on a snowball fight in the free Snow Play Park, or experience the magic of the snow for the very first time with various beginner’s packages, there’s something for everyone at Australia’s premier alpine resort. Thredbo also offers impressive packages for every group, including couples, families, friends and more. More information on winter packages is available here.

In the past week, Thredbo received 90cm of fresh powder, with another 8 – 20cm predicted to fall over the coming days. Excitement for the 2016 season is running high, with a huge line up of music, events and celebrations to keep the party going, including headline sets from Safia, The Jungle Giants and Gypsy & the Cat. For information on events and packages, visit Thredbo’s website or call the Thredbo Resort Centre on 1300 020 589, or visit Facebook, Twitter and Instagram.

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