Australians are hungering for holidays to help them break up everyday boredom and stresses. A new study has uncovered that 88% of us feel the need to escape everyday life and head on holiday, most often due to boredom and monotonous routines (54%). Other popular travel-craving triggers include stress at work (60% among full time workers) and rushing around between commitments (50% among women).
Australians are renowned for their propensity to travel, and the Club Med #ThoseHolidayMoments Study of over 1,000 adults explored what factors trigger wanderlust and what keeps holidaymakers craving more. The results uncovered that there’s no denying our reliance on holidays as a means to escape from reality, relax and re-connect.
Action-packed adventure vs. laid-back leisure
Most Australians (70%) say that the ideal holiday is one that gets them out of their routine and gives them the freedom to do what they want, when they want. But, while nearly half of people think trying new activities is what makes a holiday special, (54%) the other half prefer doing nothing at all while they’re away (53%).
The research also shows that holidays are a time for people to unplug, and for two-thirds (66%) not having a thing to worry about is the basis for the perfect trip.
When it comes to GEN Y, holidays are a time for socialising and exploring. While 13% of Gen Y thinks parties every night make for the perfect holiday, a greater proportion of this young cohort (31%) would prefer to learn a new activity while on their getaway.
Passion is paramount for young parents
The research uncovered that rekindling the flame of passion in the early years of parenting is a key motivation for embarking on a holiday. Romantic getaways are most popular among those with young children (45%), and the majority of parents of young children (59%) say that just spending time reconnecting with their partner is enough to make a holiday special. As many as 42% of those with young children say that returning home more in love with their partner would make the perfect holiday for them.
Leaving the kids at home with the grandparents is a not luxury that all parents can enjoy. However, parents have skirted this issue by choosing to getaway at family friendly resorts, which ranked as the most popular holiday destination amongst those surveyed (70%).
The evolution of increasingly sophisticated kid’s clubs at family friendly resorts ensures that parents can take a time-out and enjoy alone time, while toddlers through to teens are entertained. Parents believe the key to keeping their children happy on holiday is access to lots of fun activities or sports (68%), plenty of entertainment (61%) and indulging the kids with treat food and drinks (53%).
Nikki Hills, founder of Mouths of Mums, travelled to Club Med Nusa Dua in Bali with her husband and their children aged 14, 11 and 9 years. Commenting on how Kids Club gave them valuable downtime, says: “I think the highlight of the holiday was the fact that our kids were probably the most independent they’ve ever been able to be. The very first day we were there we went straight down to Kids Club and got all of them enrolled. The level of activity was amazing – the kids were never bored and never once looked at a screen!
“While the kids were trying new activities like trapeze, my husband and I could spend time at the adults-only Zen pool, stroll the beach or enjoy a massage. Club Med is like a break from life, where everyone in the family (including mum!) can really re-discover what it’s like to not worry about anything. I don’t think my kids have ever seen me so relaxed.”
Reaping the benefits of getting away
While a holiday might be short-lived, the mental and emotional benefits of getting away linger long after the return to everyday routine. For many, it’s the memories made on holidays that are most beneficial.
Tracey Spicer travelled to the Maldives with her husband and two children, and says, “Those holiday moments are what hold families together. I’ll never forget our first morning at Club Med Kani, in the Maldives. Jet-lagged, we staggered several steps from our room to the warm turquoise waters. Suddenly, we were surrounded by sharks – tiny ‘lemon’ sharks. Everyone squealed with delight, as we played chasey with these skittish creatures. Then, we had a team hug. We survived the baby sharks! It was fun and exhilarating – something we’ll never forget!”
As many as 73% of parents say their favourite family memories and experiences have happened while on holiday. Others cite having memorable stories to tell (67%), providing a place to ‘escape to’ mentally during daily routine (63%) and being able to reminisce about a trip with loved ones (52%), as the most important souvenirs from a holiday.
Madeleine Clow, Club Med Australia and New Zealand General Manager, says: “In the chaos of modern life it’s easy to understand why Aussies are seeking sanctuary in holidays where they don’t have to worry about a thing. This is the driving force behind the growth in popularity of our unique luxury all-inclusive holiday model, with 19% uplift in Australian bookings over the past two years.
“From our trained GO’s who allow parents to sit back and relax while their children have the time of their life, to our all-inclusive concept, which means holidaymakers can leave their wallets at home and not worry about a thing, Club Med has designed our Resorts to suit the needs of every individual guest – whether their idea of happiness is doing everything or nothing at all.”