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Aussies Embrace ‘Au Naturale’ Vibe On Beach Holidays

June 10, 2016 OTA News No Comments Email Email

As many Aussies start getting ready for their northern hemisphere summer sojourns,Expedia.com.au® has released findings from its annual Flip Flop Report, which confirms Australia is one of the most relaxed, low maintenance nationalities in the world, when it comes to beach holiday habits.

The global report, which surveyed more than 11,000 travellers from 24 countries across the world, found Australians spend 25% less getting beach ready than the global average. Aussie beachgoers spend an average of $62(US$45) getting prepped for their seaside escapes – $21(US$15) less than the global figure and well behind beachgoers from Mexico who spend $123(US$89), almost double the Aussie spend.

While 53% of Aussie beach-goers say they do nothing to get ready for a beach holiday, the most popular way Australians get prepared is by buying a new beach outfit. Just under one in five (17%) say they diet and 15% say they workout to get upbeat for the beach. Furthermore, less than one in ten (9%) say they’d postpone a trip to get in shape, behind the global average of 11%.

Tasks to get beach ready Australian beachgoers Global average
New beach outfit 31% 45%
Waxing 18% 20%
Diet 17% 19%
Workout 15% 24%
Get hair done 12% 18%

In favour of keeping things low key and relaxed on beach breaks, Aussies prioritise easy-going activities such as walking (56%); swimming (49%); watching the sunset/sunrise (33%); reading (28%) and people watching (28%). Aussies are less inclined than the global average to work (7% v 9%) or workout (11% v 16%).

Australians are also casual when it comes to beach attire, with 63% of beachgoers giving the humble speedo their tick of approval and two in five (39%) saying they feel comfortable with nudists on the beach.

In fact, Aussies don’t just approve, more than one in ten Australians (12%) admit to having actually gone nude on the beach, a further 14% have gone topless and one in twenty (6%) say they always/frequently go skinny dipping on beach holidays. Albeit, Aussies aren’t as liberal as Austrian (28%) or German (25%) beachgoers who say they have gone nude.

While 28% of Australians post pictures of their beach holidays on social media, only 8% say it’s because they want to boast about how great they look in their swimwear and only 4% say they would post a nude selfie on social media.

Weighing in on Aussies’ beachside travel habits, Expedia.com.au travel expert, Kelly Cull, says: “Aussies love to travel and are passionate about finding the perfect beach holiday location that offers spectacular scenery combined with affordability. Beach holidays present the ideal opportunity to recharge the batteries and it’s great to see Aussies are so free-spirited when on a beach break!”

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