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Aussies opt for local holiday hotspots over UK this Christmas

November 21, 2015 OTA News No Comments Email Email

The UK has lost its place as one of the most popular Christmas destinations for Aussies this year, according to travel search engine Skyscanner.com.au. With the Australian dollar weakening in value against the GBP in 2015, it appears Aussies are now looking to enjoy some downtime closer to home.

The Skyscanner data1, which looked at Aussies searching for flights during the holiday season unveiled that the UK dropped three places to the 10th most popular country destination this year, surpassed by Fiji, Malaysia and Japan which have climbed in popularity. Indonesia and New Zealand proved to be the most popular international destinations aside from the all-time favourite, Australia.

Top year-end holiday country destinations

  2015 Position Change 2014
1 Australia Australia
2 Indonesia ▲1 New Zealand
3 New Zealand ▼1 Indonesia
4 Thailand Thailand
5 United States United States
6 Singapore Singapore
7 Japan ▲2 United Kingdom
8 Malaysia Malaysia
9 Fiji ▲1 Japan
10 United Kingdom ▼3 Vietnam

Popular international city destinations include Nadi, which moved up five places, as well as Honolulu and Tokyo, which moved up three and two   places respectively (refer to Table 2.1). Nearby Auckland has also climbed to second place this year, with Denpasar in Bali maintaining its pole position from 2014.

Top year-end holiday city destinations                                                                                                  

International city destinations   International and domestic city destinations
  2015 Position Change 2014     2015 Position Change 2014
1 Bali (Denpasar) Bali (Denpasar)   1 Bali (Denpasar) Bali (Denpasar)
2 Auckland Auckland   2 Auckland ▲1 Sydney
3 Singapore Singapore   3 Sydney ▼1 Auckland
4 Phuket ▲1 Bangkok   4 Melbourne Melbourne
5 Bangkok ▼1 Phuket   5 Perth ▲2 Singapore
6 Nadi ▲5 London   6 Singapore ▼1 Bangkok
7 Tokyo ▲2 Kuala Lumpur   7 Brisbane ▲1 Perth
8 Kuala Lumpur ▼1 Christchurch   8 Phuket ▲1 Brisbane
9 Honolulu ▲3 Tokyo   9 Bangkok ▼3 Phuket
10 Christchurch ▼2 Hong Kong   10 Nadi ▲8 London

More Aussies to spend Christmas in Australia

On the domestic front, many Australians are looking to spend this Christmas or New Year’s Down Under. This year saw Hamilton Island enter the top 10 domestic destinations list (refer to Table 3). Looking at the top, overall city destinations (refer to Table 2.2), most local cities, except for Sydney and Melbourne, moved up by at least one position.

Top year-end holiday domestic destinations

  2015 Position Change
1 Sydney
2 Melbourne
3 Perth
4 Brisbane
5 Gold Coast
6 Hobart
7 Cairns
8 Adelaide
9 Hamilton Island ▲2
10 Launceston

Aussies still looking for bargains could consider Bali and Auckland which in 2014 still offered good value flights in the run up to Christmas2. With the Aussie dollar still relatively strong against both these currencies, travellers could maximise their savings to these destinations, this festive season.

Last year, search data also revealed that 17% of Aussies on Skyscanner were still searching for domestic flights during the week of Christmas2, potentially paying around 25% more than the average fare price for the year3.

Emily Callahan, Senior Marketing Manager, Oceania Skyscanner said: “The Christmas and year-end period is always a popular time to travel as it’s the best time to take a break, wind-down from the year, celebrate the festivities or catch up with loved ones at home. As flight fares tend to fluctuate due to sophisticated price management systems, it is best not to leave booking to the last minute.

“Whether travellers are looking to travel domestically or internationally this year end, subscribing to Skyscanner price alerts will help to monitor fares so that you can book your flights when the price drops. Searching by ‘Whole Month’ view will also help you easily identify the cheapest day to fly, so that travellers can get the best deal.”

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