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Australasian Edition of National Geographic Traveller Magazine To Launch in July in Partnership with Adventure World

May 12, 2014 Lifestyle No Comments Email Email

The iconic National Geographic Traveller magazine will debut in the Australasian market in July 2014 in partnership with specialist travel provider Adventure World.

The launch edition of the new quarterly publication will coincide with National Geographic’s public programs platform, National Geographic Live, which commences its third season later this year at the Sydney Opera House.

National Geographic Traveller Australia & New Zealand will be produced to the same quality standards of its U.S. parent, with the same look and the familiar yellow-bordered cover. Approximately 85,000 copies will be produced quarterly and distributed to Adventure World’s personal client databases and premium retail outlets for a suggested retail price of AUD $9.95.

The magazine will be accompanied by a tablet edition, available for iPad/iOS, and a strong digital media platform, and advertisers and marketers will be able to take advantage of the strength of the U.S. brand while offering a local solution that understands local readers and their aspirations.

Fiona Hunt, managing director of Adventure World, said, “The Adventure World consumer is intelligent, independent, socially aware and economically equipped to make independent travel choices. Our partnership with National Geographic Traveller allows us to interact with our customers in an informative and exciting medium, providing them with rich travel experiences aligned to the ethos of National Geographic.”

Michelle Hespe, editor of National Geographic Traveller Australia & New Zealand, said, “With the Australasian edition of National Geographic Traveller, our intention is to truly inspire our readers with a rich, beautiful travel magazine for those who are curious about the world. We aim to educate and inspire with a diverse array of destinations, personal journeys and travel lifestyle experiences. At the heart of the publication is the commitment to spread awareness about sustainable travel and ‘leave no trace’ tourism.”

Keith Bellows, senior vice president and editor-in-chief of National Geographic Travel Media, said, “National Geographic Traveler magazine is one of the most widely read travel magazines in the world. Since our inception, we’ve featured great photography and award-winning content that celebrates journeys that are about place, experience, culture and authenticity. We’re excited to now share this content with Adventure World’s audience.”

National Geographic Traveler magazine launched in 1984; its first local-language edition was published in China in 2002. National Geographic Traveller Australia & New Zealand is the 15th local-language edition of the magazine. The other editions are China, Czech Republic, India, Indonesia, Israel, Italy, Latin America, Netherlands, Mongolia, Poland, Romania, Russia, Spain and United Kingdom.

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