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Australia invests to boost convention capabilities

April 28, 2014 MICE No Comments Email Email

Australia is further boosting its ability to host international business events by investing in convention infrastructure across the country.

GetawaysbyDusit_Banner250x250The Adelaide Convention Centre, Business Events Sydney and the Melbourne Convention Bureau will join Business Events Australia at the International and European Associations Congress (26-28 April), each showcasing the latest major developments underway.

The Adelaide Convention Centre is at the heart of an unprecedented level of infrastructure development across the South Australian capital, which when completed will further enhance the city’s well known functionality and services to the business events sector.

The A$350 million two-stage redevelopment of the Adelaide Convention Centre will significantly increase capacity and flexibility of the venue, which is conveniently situated adjacent to a health precinct encompassing the newly opened A$200million South Australia Health and Medical Research Institute, the still to be completed Medicine and Cancer Schools and the new Royal Adelaide Hospital and Women’s and Children’s Hospital.

“The Centre expansion will re-affirm our venue as one of the world’s premier conference centres, ensuring we remain competitive in a very demanding market,” said Alec Gilbert, Chief Executive Adelaide Convention Centre.

“Health, Pharmaceutical and Medicine are extremely active fields of business within the business tourism genre.  With our soon to be completed Convention Centre adjacent the new health precinct, we are positioned perfectly to attract these lucrative events,” he said.

Sydney convention capacity and infrastructure will be transformed by two world-class developments. The new International Convention Centre Sydney (ICC Sydney) is an A$1billion investment set to open in 2016 and will include a convention and exhibition centre as well as a theatre. Construction is well underway at Barangaroo creating a benchmark home for international banks, financial and professional services companies. In close proximity from ICC Sydney, this A$2billion precinct will offer a suite of conference facilities along with five-star hospitality and entertainment on Sydney’s iconic waterfront. The development will be serviced by new and extended public transport systems.

Melbourne has an established reputation as one of the world’s premier business events destinations. The city is half way through its most successful two years on record in terms of international association conferences held. By the end of this year, Melbourne will have hosted 70 international conferences secured by the Melbourne Convention Bureau and welcomed more than 85,000 delegates to the city, which will contribute almost A$420 million to the state’s economy. To meet the growing business events industry, Melbourne is constantly adding to its convention capacity and supporting infrastructure, including the recent opening of five-star Sheraton Melbourne.

“To be successful in the global convention market, Australia must continue to have the right mix, standard and locations of core convention infrastructure. Continued investment world-class infrastructure developments will ensure our distinguished track record in hosting large-scale business events remains,” said Penny Lion, General Manager Business Events Australia.

“Australia is a centre of excellence; a world leader in the fields of biotechnology, agribusiness, computer and information systems, financial services, resources and mining and the development of clean energy. We invite the world’s associations to come and see why innovation flourishes in one of the most beautiful places on earth,” she said.

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