Over the past three years the partnership has enabled the ACO to take music to more people than ever before, regionally, nationally and internationally. In addition, the partners worked together on new ways to bring the ACO’s music to the world, including the exhibition of the ACO’s interactive 360 degree cinema experience of the orchestra, ACO VIRTUAL, in Virgin Australia’s airport lounge and the commissioning of a unique short film called ‘Vivaldi’s Travelator’, which integrated Virgin Australia crew members as music notes on an airport travelator.
As the ACO celebrates its 40th anniversary, the partnership with Virgin Australia enables the Orchestra to share its unique brand of music-making with Australia and the world through Virgin Australia’s comprehensive domestic and international network, which reaches more than 450 destinations worldwide.
Virgin Australia was announced as the ACO’s first ever Principal Partner in 2013. This was also Virgin Australia’s first major performing arts sponsorship.
ACO’s General Manager Timothy Calnin said, “The ACO and Virgin Australia share many common values and this has been the basis of the partnership’s success. Both organisations possess a vibrant, contemporary, dynamic and high-spirited ethos with a strong commitment to innovation, he said “Since the partnership began, it has enabled the orchestra to travel to more destinations and reach more audiences around Australia than ever before, and we are excited to see that continue.
“Our international touring enables us to take the personality and identity of the ACO to the rest of the world – and in-turn helps promote our wonderful partnership with Virgin Australia on the world stage,” Timothy Calnin said.
Michael Scott, Virgin Australia General Manager Brand and Marketing said the airline is proud to support the ACO as Principal Partner.
“The ACO is one of the most internationally renowned touring ensembles and a national treasure and we are thrilled to continue to support the ACO, taking their wonderful performances around Australia and abroad,” Michael Scott said.
“With a long history in entertainment, the Virgin Australia brand and the audiences we attract are the perfect fit for Australia’s flagship orchestra. It’s also the commitment to innovation and going beyond our audiences’ expectations that makes the ACO and Virgin Australia such perfect partners,” Michael Scott said.
“As an example of this, to celebrate presenting the Four Seasons Tour this year, we collaborated with the ACO to create a fun short film called ‘Vivaldi’s Travelator’ – where we integrated our crew members as music notes on an airport travelator. This piece featured on our In Flight Entertainment system,” he said.
Thanks to the partnership, the ACO’s 2016 season will include a total of nine national tours including 87 concerts in eight cities. The partnership also supports two international tours including in February when the ACO will takeThe Reef, a ground-breaking surf-movie-with-live-music program, to the US. The Reef’s, American premiere will take place in the superb Walt Disney Concert Hall – the Frank Gehry-designed home of the Los Angeles Philharmonic – followed by further performances on the East Coast, including New York.
A compelling international residency will take place in November this year in Hong Kong including two performances of a collaboration with the Sydney Dance Company: Illuminated. ACO Principal Violin Satu Vänskä will feature in an edgy nightclub program ACO Underground and the immersive, interactive digital installation ACO VIRTUAL will be installed and open to the public throughout the residency – the first international outing of ACO VIRTUAL.
Over the next three years of the partnership Virgin Australia will focus on helping the ACO to take their music to even more new regions in Australia and the world stage. Virgin Australia also plans to more deeply engage with the growing Velocity Frequent Flyer database giving them special offers and access to ACO performances.
The Orchestra will continue to reach the regional communities of Australia presenting festivals at Tarrawarra in Victoria in March next year and Vasse Felix in Western Australia in December 2016, as well as presenting its regional touring and mentoring Orchestra ACO Collective in tours to Western Australia in May and NSW in August and September.
Virgin Australia will present the ACO’s tour of Cinemusica in April next year, which is a collaboration with Synergy Percussion. Directed by Richard Tognetti, Cinemusica will feature a world premiere composed by Synergy’s Artistic Director, Timothy Constable, and promises to be a highlight music event for 2016.