Tourism New Zealand, Air New Zealand and Virgin Australia have partnered to host their largest trade familiarisation and training event for 2015.
The 400 selected Australian travel agents from New South Wales, Victoria, Queensland, ACT, Western Australia, Tasmania and South Australia will soon embark on a five-day journey through New Zealand.
The agents began their experience by participating in an Air New Zealand and Virgin Australia alliance training session and a series of workshops hosted by Regional Tourism Organisations. Held in Auckland, the one day workshop featured insights from Contiki founder John Anderson, a masterclass with The Sugar Club Head Chef Neil Brazier and briefings from Air New Zealand and Virgin Australia.
Travel agents will visit 23 New Zealand regions stretching from the tip of the North to the bottom of the South Island, following customised itineraries based on recent touring, cycling and ski New Zealand campaigns.
Tourism New Zealand General Manager Australia, Tony Saunders said he’s thrilled the programme has been revamped to include more than ever this year.
“We’re excited to host 160 more participants than last year and introduce agents in regional Australia to regional New Zealand – from Mackay in Queensland travelling to Invercargill in Southland.
“With more unique experiences and regions visited than ever before, this is the largest trade activity for 2015 that will drive arrivals during shoulder season”, Mr Saunders added.
Air New Zealand’s General Manager Australia, Leanne Geraghty says Air New Zealand is once again proud to be co-hosting this All Stars famil with partners Tourism New Zealand and Virgin Australia.
“Our solid long term relationship allows us to take advantage of the growing and significant interest in destination New Zealand.
“Furthermore, it allows us to showcase our extensive regional network and ease of travelling around New Zealand to key trade partners.”
Virgin Australia’s General Manager Global Sales Shirley Field said: “It’s great to be here with 400 Australian travel agents to promote beautiful New Zealand and the benefits of travelling with Virgin Australia and our alliance partner Air New Zealand.