Rabaul-Kokopo, which is situated in Papua New Guinea’s East New Britain province, offers holiday-makers a mix of adventure, culture, picturesque coastal landscapes and rare war history, all of which is complimented by the warm and welcoming local people.This select group from the Australian travel industry was privy to the first-ever united tourism push for Rabaul-Kokopo supported by the provincial government, Papua New Guinea Tourism Promotion Authority (PNGTPA) and local tour operators.
PNGTPA’s chief executive officer, Peter Vincent, said Rabaul-Kokopo is an area earmarked for tourism growth and he is delighted the industry has been able to get behind plans to raise the profile of such a beautiful area of PNG.
“Rabaul-Kokopo’s natural offering, from the volcano, to the Duke of York Islands is completely stunning and unique, you add to that the rich World War II history and you have a destination we know visitors will love,” Mr Vincent said.
“It’s a safe, friendly and accessible destination with the option of flying direct from Cairns or via Port Moresby. Tourists can also use Rabaul-Kokopo as a gateway to the other island areas including New Ireland which is ideal for coastal leisure activities.”
Deputy Administrator of the East New Britain Provincial Government, Edward Lamur, said the collective approach was not only an opportunity to promote the area but more focused on developing tourism in a destination which has huge potential.
“The funding for this project provides so many opportunities to work with the tourism industry at a grass roots level to train staff, build infrastructure and develop tourism to an international level. This is the first time we’re seeing everyone unite with the same goal in mind – to encourage more tourists to Rabaul-Kokopo and show them an incredible time.”, Mr Lamur said.
The PNG-based industry members were flown to Cairns courtesy of Air Niugini to offer important face-face-face time with the Australian market. The workshop is the first step in a major marketing campaign to promote the area to the Australian market with the PNGTPA developing new image and video footage, hosting media famils and creating a new destination focused website.
Select group of Australian travel trade together with operators and representatives from Rabaul-Kokopo