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Australian Women Embracing Solo Travel

March 15, 2014 Social Media No Comments Email Email

TripAdvisor®, the world’s largest travel site*, has today revealed that Aussie women are embracing independent travel, according to the findings of its inaugural Women and the World Travel Survey¹.

The study of over 3,200 Australian women found that one in three (33%) travel alone for leisure, with 40 per cent planning at least 2 to 4 solo trips this year. Nearly two-thirds (63%) reported that travelling alone had changed them. Thirty-one per cent of women said they have gained confidence, and 15 per cent felt that these liberating unaccompanied holidays changed the way they think about their lives. The majority of women surveyed felt more independent (46%) and free (19%) when travelling alone.

Cindy Tan, Vice President, APAC at TripAdvisor said, “Australians are amongst the most well-travelled in the world, and it’s clear that Aussie women are embracing the positive effects that travelling by yourself can bring. When it comes to their precious holiday time, women are spending it visiting and exploring the places on the top of their list, and not anyone else’s”.

So why are Australian women choosing to travel alone? Simple – to “get away from it all”, according to 82 per cent of respondents. Close to half of the women surveyed (45%) cited the ability to choose their own schedule without worrying about others as one of the main reasons for travelling sans friends or family.

When it comes to the destinations for solo travel, three in five (60%) women are planning to venture within Australia as well as overseas. Of those travelling domestically, New South Wales takes the top spot for independent travel (40%), followed closely by Victoria (38%) and Queensland (35%). For long-haul trips, the draw of Europe’s cuisine and culture is the destination of choice for Australian women travelling alone (46%), followed by Asia (39%) and North America (28%).

Furthermore, Australian female travellers will be easy to spot – they will be the ones with cameras strapped to their neck – sightseeing is the number one activity that they enjoy whilst travelling alone (45%).

The survey was conducted with 3,228 female travellers in Australia from 17 February to 21 February 2014.

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