Australian travellers are leading the world in a rising trend of environmentally aware, sustainable and culturally responsible tourism, with ecologically responsible travel high on Australian travellers list of concerns.
Alberto Yates, Booking.com Australia Hotels Regional Manager
The research shows more than half (52%) of all global travellers in 2015 report that they are likely to choose a destination based on its social or environmental impact. Findings from a Booking.com survey of 32,000 travellers across 16 countries reveal that attitudes towards sustainable travel are evolving, as luxury accommodation is becoming increasingly environmentally sustainable.
Compared to 2014, where only 10% of respondents had taken a traditional sustainable trip (defined as an eco-tour, a volunteering trip, a farm stay, a camping trip or a trip to learn about new cultures), this year will see the majority of global travellers influenced by a desire to experience accommodation that nurtures the environment and has an appreciation of the importance of conservation. Unsurprisingly, this trend is more noticeable in some countries than others.
• Australians (59%) and Americans (53%) are among the world’s top sustainable travellers.
• Brazilian respondents express great interest in sustainable travel, with 74% reporting that they would be likely to base a decision on environmental concerns
• Regretfully, only 36% of Danish respondents and 39% of Dutch respondents said their plans would be influenced by their potential social or environmental impact
Modern Eco Warriors expect accommodations that pamper both them and the environment
While expressing the desire to travel more sustainably, survey respondents were not however prepared to forgo luxury while reducing their carbon footprint. When compared with other respondents, aspiring sustainable travellers were:
• 50% more likely to be planning to book more luxury accommodations in 2015 than they did in 2014
• Three times as likely to plan to stay in more ‘green’ accommodations in 2015 than they did in 2014
This combined interest in luxury and green stays creates a unique opportunity for accommodations to entice travellers to travel smarter with eco-lux options that offer a harmonising balance between highend comfort and eco sensibility.
“Sustainable travel is more than just ‘going green’ – in 2015 people want to support local cultures, economies and environments anywhere they go. More and more people are learning how easy it is to weave sustainability into the types of trips they already want to take,” says Alberto Yates, Booking.com Hotels Regional Manager.
“With Booking.com’s inventory of more than 9,700 properties in Australia and 650,000 worldwide, there are many ways to be a conscientious traveller in 2015 without having to sacrifice contemporary lavish lifestyles. Booking.com guests are actively contributing to conservation efforts, as they sleep on organic cotton sheets, wash with water heated by green energy, eat meals from locally sourced ingredients, and recycle their daily waste. They are very much sustainable travellers-supporting local business, offsetting emissions and reducing landfill”.
Many of the world’s best accommodations already provide remarkably sustainable amenities to ensure their guests can experience all the extravagances of their vacation guilt-free. In fact, you might already be a sustainable traveller and not even know it, that’s how easy making sustainable choices in accommodation can be!