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Australia’s First Edible Holiday Home – The Hot Cross Bun House

March 28, 2015 OTA News No Comments Email Email

In a bid to inspire, surprise and delight the Australian public, yesterday Stayz launched a whole hot cross bun house outside one of Australia’s most iconic houses – Customs House.

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The picture perfect house – complete with front garden and white picket fence – took over 80 hours to build and uses 6,000 freshly baked hot cross buns.

Amee Evans, Traveller Marketing Manager at Stayz Australia, commented: “As Australia’s largest holiday home rental website, with over 45,000 houses in over 1,700 locations nationwide, we loved the idea of creating a whole house made out of hot cross buns. The activation allows us to showcase that, unlike many other forms of accommodation options, we offer consumers whole houses guaranteed to give a unique experience.”

The #StayzBunz campaign, which is fully integrated across earned and owned media channels, is the first activation to market with a consistent stream of other activity planned throughout 2015.

“We’re committed to further growing our established and much-loved domestic brand to ensure that we continue to inspire domestic travel and communicate Stayz’s point of difference – offering consumers whole holiday homes rather than just  rented rooms.”

For domestic holiday inspiration, please visit www.stayz.com.au

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