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Australia’s largest 5-star hotel brand partners with Mercedes-Benz Fashion Week Australia

April 8, 2014 Lifestyle No Comments Email Email

pullman-MBFWA-7606_Low resPullman, Australia’s largest 5-star hotel brand is proud to announce its second year as Official Hotel Partner of Mercedes-Benz Fashion Week Australia (MBFWA).

As a result, the hotels and resorts will be playing host to key Australian media, revered international fashion writers, bloggers, fashion buyers, and the nation’s top fashion designers.

Accor Pacific Chief Operating Officer, Simon McGrath, said: “Pullman is proud to support Australia’s leading fashion industry event. Fashion and hotels go hand in hand, as they both have a keen eye for good design and setting the trends making the partnership between Pullman and Mercedes-Benz Fashion Week Australia a natural fit.”

pullman-MBFWA-7368_Low ResPullman has the largest network of upscale hotels in Australia based in the most stylish cosmopolitan locations, from the edge of Hyde Park in Sydney to the fringe of fashionable St Kilda in Melbourne. In addition to their locations, the hotels offer vibrant experiences such as the picturesque ECQ Bar at Pullman Quay Grand Sydney Harbour on the city’s famed waterfront and chic eatery Bacar with its chefs table at Pullman at Sydney Olympic Park.

While Pullman may be the newest 5-star hotel name in Australia, it was renowned for changing the face of American overnight accommodation in the 19th century when Pullman railway carriages – known as ‘palaces on wheels’ – were introduced. With opulent sleeping cars and fine dining carriages, they changed train travel from a mode of transportation into a luxury travel that incorporated aspirational design with functionality much like the fashion industry.

The brand personifies its stylish heritage through valued brand partnerships with MBFWA, Taittinger Champagne and well known chef Justin North that are each synonymous with style in their industries.

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During Mercedes-Benz Fashion Week Australia, a bespoke, pop up connectivity Pullman Lounge will be installed in the Hub Space of the event at Carriageworks, where VIPs, designers, fashion buyers and journalists can relax in plush surrounds while enjoying free WiFi – ideal for bloggers and journalists wanting to update their followers on runway news.

Pullman Sydney Hyde Park will be a hub of activity from 6-10 April 2014. The hotel’s stylish lobby will be transformed to display the designs of in-house designers who will be staying throughout the Event. The day’s highlight runway shows can also be viewed from large TV screens installed in the lobby as well as a schedule for the days upcoming shows for in-house fashionistas to reference on the go.

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This year’s Mercedes-Benz Fashion Week Australia will kick off on 6 April with the prestigious Mercedes-Benz Presents Carla Zampatti show followed by a full schedule of over 72 designer showcases.

Pullman is the upscale international hotel brand of Accor, the world’s leading hotel operator, present in 92 countries with over 3,600 hotels and 160,000 employees. Located in the main regional and international cities and in prime tourist destinations, Pullman Hotels & Resorts is principally designed to cater for the requirements of cosmopolitan, seasoned travelers, whether they are travelling alone, with their clans or with colleagues. The brand’s establishments offer a new approach to upscale hospitality. The Pullman network has more than 80 hotels in Europe, Africa, the Middle East, Asia-Pacific and Latin America where ideas, histories and cultures meet. Our objective is to have 150 hotels around the world by 2015-2020. Pullman, like most of Accor’s brands, is proud to offer the Le Club Accorhotels loyalty program.

Further information concerning the Pullman hotels is available on www.pullmanhotels.com.

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