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Australia’s Leading Swiss Watch Brand Opens Flagship store in Brisbane

October 1, 2013 Lifestyle No Comments Email Email

The luxury TAG Heuer Flagship store opened for trade today in Brisbane marking an exciting development in the brand’s Australian retail strategy.

Following the outstanding success of TAG Heuer’s Sydney and Melbourne Flagship stores, Brisbane represents the next phase in TAG Heuer’s luxury retail concept strategy that will eventually see Flagship stores in every key city in the country.

Occupying the premium corner of Brisbane’s Edward and Elizabeth Streets, the new multi-million dollar TAG Heuer Flagship store is inspired by its French-designed Sydney Flagship, which set a new benchmark for the Swiss watch industry.

“We are excited to bring the full TAG Heuer lifestyle experience to Brisbane, a city that has always embraced our brand with great passion”, says Philip Richards, General Manager of TAG Heuer for Australasia.

Offering a unique TAG Heuer 360° experience, the new Brisbane Flagship store showcases the rich heritage and evolution of TAG Heuer with its collection of renowned watches and chronographs, communication devices, eyewear and luxury lifestyle accessories.

TAG Heuer’s first Flagship store was opened in Melbourne’s Collins Street by tennis champion Maria Sharapova in early 2010, followed by Westfield Sydney’s Flagship store on high profile Pitt & Market Streets later the same year. The Grand Opening Event for Brisbane will take place early November.

In addition to TAG Heuer being the country’s largest luxury Swiss watch brand, Australia enjoys the highest penetration of watch sales per head of population in the world for the brand.

TAG Heuer External hero_2 TAG Heuer Internal Shot_2

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