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Australia’s Most Loved Animal, The Koala, Makes Its ‘Selfie’ Debut

April 5, 2014 Gadgets No Comments Email Email

Today, two of Australia’s most iconic and loved creatures showcased how on trend koalas are, using the Sony QX Lens-Style camera to take their very own selfies at WILD LIFE Sydney Zoo.


After years of being the subject of so many visitors’ photographs, Sony Australia finally put the power in their paws. Boys club Bruce, Aaron and Bill captured some of their best angles, showing us that with the right camera, even a koala can take a great selfie.

The unique form factor of the QX camera made it the perfect camera for the koalas’ time in the limelight, and given Sony’s open system, app makers were able to build a motion sensor app that ensured the selfie was taken at the right time. The unobtrusive lens-style camera sits in the tree in the enclosure with the smartphone up to 6 metres away snapping the shots ready be uploaded to the koala’s social media channels.

“The beauty of the Sony QX lens-style camera is that it is convenient without sacrificing on quality,” said Ervin Quek, Marketing Manager Digital Imaging at Sony Australia. “You can place the camera anywhere you want it, evidently including a tree, and fire the shutter direct from your mobile phone. It’s perfect for grabbing uniquely-styled shots and is the ideal tool for the selfie-obsessed Instagrammer as it can send high quality images straight to your mobile phone”.

Keepers at WILD LIFE Sydney Zoo were surprised at how much the koalas enjoyed their moment in the limelight, with the camera attached to a tree in the koala’s enclosure.

“The majority of WILD LIFE Sydney Zoo visitors either take photos of or with the resident koalas. It was great to do something where the koalas themselves get to own their moment in the spotlight”, said Kylie Hackshall, Mammal Keeper at WILD LIFE Sydney Zoo. “The guys have shown us today that they are certainly not camera-shy and have loved having the Sony QX camera in their enclosure. Now we just have to help them choose their best filter!”

With the capability to take high quality photographs on their own or connected to a tablet or smartphone, the Sony QX10 and QX100 are compact point and shoot lens-style cameras small enough to fit in your handbag and are ideal phone accessory for capturing the perfect selfie. Instagram won’t know what hit it!

Follow the best of the koala selfies online or share your own with #koalaQXselfie

For more information on the Cyber-shot QX Camera go to:

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