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Austrian cake launches tourism at Sydney Opera House

November 15, 2013 Destination Global, Headline News 1 Comment Email Email

egtmedia59Sydney Opera House took on an Austrian flavour on Wednesday when the Austrian National Tourist Office, in conjunction with Vienna Tourist Board and Salzburg City Tourist Office, held an afternoon of sweet “Moments of Bliss” at the Sydney waterside icon.

Salzburg panorama 2013

Salzburg panorama

Visitors learned of the latest Austrian tourism developments while sampling the finest cakes, imported from Austria specially, served in traditional manner by waitresses in authentic attire. Cakes included Sachertorte, or more correctly Sacher-Torte, the most famous cake in the world since 1832. The original recipe was devised, and is still kept secret, by the Hotel Sacher, Vienna. Hotel Sacher has a property in Salzburg as well.

Sydney Opera House’s Austrian theme runs to music, too – with the Symphony Orchestra under conductor James Gaffigan performing Symphony No.92 by Austrian composer Joseph Haydn, who made a fortune in England in the late 18th century as the most famous composer in the world.

Astrid Pockfuss of the Vienna Tourist Board outlined coming tourism developments in Austria’s capital, with events including dancing and parties as well as art and exhibitions. Among them:

Prince Eugene of Savoy’s Winter Palace on Himmelpfortgasse in the historic city centre is now open. The state rooms of the baroque residence, which has been fully refurbished over the past few years, feature contemporary art from the Belvedere, although the opening exhibition is given over to Prince Eugene (1663-1736) to mark the 350th anniversary of his birth.

Astrid Mulholland-Licht, Austria National Tourist Office diirector Australia with waitress in authentic attire bearing Austrian cakes at Sydney Opera House

Austria National Tourist Office director Australia, Astrid Mulholland-Licht, with waitress in authentic attire bearing Austrian cakes at Sydney Opera House

Vienna’s Jewish Museum will next week celebrate the 25th anniversary of its foundation and its 20th year at the Palais Eskeles on Dorotheergasse with the official opening of a new permanent exhibition.

Another annual highlight is the Long Night of Museums – a late-night event that offers full access to around 90 of Vienna’s museums with a single ticket in October. This year, 198,000 ticket holders had the chance to check out all the latest exhibitions at participating venues between 6pm and 1am, and enjoyed a packed program of workshops, readings, special guided tours, live music and events for children. A shuttle bus service (included in the ticket price) provides easy links between the various museums.

Viennafair The New Contemporary (2-5 October 2014) will showcase the latest in contemporary art at the Messe Wien where top galleries from Central, Eastern and Southeastern Europe present modern art, including painting, graphic art, sculpture, photography, installations and performances. The 2013 event attracted 127 galleries and drew some 23,000 visitors.

2014 is the 75th anniversary of the death of Sigmund Freud. Leading up to this anniversary, selected works by his grandson, celebrated British portraitist Lucian Freud (1922-2011) are on show in Austria for the first time at the Kunsthistorisches Museum until 6 January 2014.

Major exhibitions in Vienna for the first half of 2014 include:

From February 2014, the Fabergé. The Tsar’s Jeweller exhibition at the Kunsthistorisches Museum offers a fascinating insight into the world of Russian jewellery making, putting 150 items from the Kremlin Museum in Moscow on display in Austria for the first time

Ursula Sigrid Wagner of Hotel Sacher with Astrid Mulholland-Licht, Austria National Tourist Office diirector Australia

Ursula Sigrid Wagner of Hotel Sacher (left) with Astrid Mulholland-Licht, Austria National Tourist Office diirector Australia

In The Albertina – Birth of a World-Class Collection, the gallery’s masterpieces are presented in the context of the colourful history of the collection itself. The show’s timeline spans the court of Maria Theresa, revolution in America and Europe through to the reconsolidation of the monarchies following the Congress of Vienna.

In Experiment Metropolis – 1873: Vienna and the World Exhibition. The Wien Museum will zero in on the radical changes from the 1860s onwards triggered by the decision to tear down the old city walls. This period of rapid population growth was one of the most dynamic phases in the city’s history.

Vienna 2014: dancing and parties

Life in the Austrian capital will be given over to the art of enjoyment in 2014, with dancing and partying featuring prominently in the year’s roll call of attractions. Vienna is still the world capital of waltz – just as it was 200 years ago.

Viennese ball season about to start

Around 450 balls, traditional and contemporary, are held in the city each year, from traditional formal dances to down-to-earth carnival season parties.

The capital’s ball season reaches its peak during Fasching, or carnival season, in January and February. Traditional highlights include the Opera Ball at the Vienna State Opera (Feb 27, 2014,, the Vienna Philharmonic Ball at the Musikverein (Jan 23, 2014,, events at the Hofburg such as the Confectioners’ Ball (Jan 16, 2014,,), as well as the Coffeehouse Owners’ Ball (Feb 21, 2014,, the BonbonBall at the Konzerthaus (Feb 28, 2014, and the Rainbow Ball, Vienna’s classic gay and lesbian ball, at the Parkhotel Schönbrunn (Feb 22, 2014,

Vienna Coffeehouse Conversations 

Visitors to Vienna can learn about not only the city, but also its residents over dinner and a convivial cup of coffee. The setting for this new event series is the traditional Viennese coffeehouse.

The Vienna Coffeehouse Conversations bring together visitors to Vienna and locals: in the world-famous ambience of a traditional Viennese coffeehouse, they meet over a cosy dinner or coffee and cake to chat about the city, traveling, friendship, work and much more. A special menu of questions accompanies the dinner and helps guide the discussion partners through the conversation. The entertainment is held in English. 

Viennese wine: Gemischter Satz is DAC

Producers of the legendary Viennese Gemischter Satz will be able to display the Districtus Austriae Controllatus (DAC) geographical indicator and quality seal on their wines from the 2013 vintage onwards. Increasing numbers of international connoisseurs are discovering this excellent Viennese blended wine.


Manuela Moedlhammer of the Austrian National Tourist Office in Sydney outlined coming highlights in Salzburg, including:

The new Museum Gallery in the Cathedral Quarter will open in 2014. It is already being referred to as the European project of the century.

Mozart Week to celebrate Gluck and Strauss. 2014 Mozart Week 23 January 2 February.  2014 |marks the 300th birthday of Christoph Willibald Gluck, one of the most notable composers of the pre-classical era. Another prominent composer, Richard Strauss, will also be celebrated. He would have been 150 years old in 2014.

2014 Salzburg Festival 

In 2014 the Salzburg Festival will pay tribute to Richard Strauss on the occasion of his 150th  birthday by performing his Rosenkavalier opera directed by Sven-Eric Bechtolf, under the musical direction of Christoph Eschenbach.

Museum of Modern Art presents the ‘enfant terrible’ from Japan 

The exhibition entitled ‘Malermeese – Meesermaler’ at the Mönchsberg Museum of Modern Art will present a variety of works by Jonathan Meese from November 2013 to March 2014. Born in Tokyo in 1970, Meese has a reputation as the ‘enfant terrible’ of contemporary art.

The Museum Gallery in Salzburg’s Cathedral District, a historic gallery from the 17th century built under the rule of Prince-Archbishop Guidobald Graf von Thun, will reopen. The gallery continues through the Chamber of Art and Wonders and the Long Gallery of St Peter’s Monastery and through the Wallis Tract with views into the Franciscan Church and then leads back to the Old Residence. Visitors will find new, magnificent vantage points over the city and its hills and interesting insight into a series of rooms in the prestigious baroque building.

Written by : Peter Needham

Currently there is "1 comment" on this Article:

  1. Trevor says:

    I order a Sacher Torte every year for my birthday from Prinz of Vienna

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