Autograph Collection Hotels Celebrates The Art Of Storytelling With The Launch Of Its Individualists Campaign
Autograph Collection Hotels, Marriott International’s distinctive portfolio of independently-rich, one-of-a-kind hotels, announces its partnership with TheVariety Studio: Actors on Actors and the launch of itsIndividualists video content series, spotlighting tastemakers who are inspiring individualists and creative pioneers in their fields of film, television, art, design and literature. Autograph Collection Hotels’ tastemakers have been selected for reflecting the same originality and independent spirit found at every Autograph Collection Hotel. The Individualistsvideocontent series is the brand’s first initiative that tells every hotel’s unique story by celebrating and collaborating with the world’s best-known storytellers in film, television, art, photography, literature and design.
Autograph Collection Hotels’ partnership with Variety and itsActors on Actors interview series marks the first phase of a series of initiatives to celebrate individuality and the personal enrichment that comes from travel. Variety’s longstandingActors on Actors editorial print feature is brought to life via on-air vignettes featuring top performers in their field in one-on-one conversations with each other, discussing their craft, films, inspiration through travel and mutual respect for each other’s work.
Autograph Collection Hotels launches the first of its series of episodes with this exclusively shared content and sizzle video featuring Kerry Washington discussing the travel experience that helped prepare her for a pioneering career in acting withJimmy Kimmel. Watch the sizzle reel HERE.
Variety.com will run 16 conversations from of The Variety Studio: Actors on Actors Presented by Autograph Collection Hotelsstarting June 1, 2015 and PBS SoCal stations will televise two episodes of The Variety Studio: Actors on Actorsduring the month of June.
Additional featured conversations include: Julianna Margulies & Clive Owen, Julia Louis Dreyfus & Jeffrey Tambor, Queen Latifah & Taraji P. Henson, Liev Schreiber & Maggie Gyllenhaal and many more.
“We are thrilled to launch Autograph Collection Hotels’ Individualists campaign withVariety and their Actors on Actors series,” said Amanda Altree, Senior Director of Marketing for Autograph Collection Hotels. “This partnership is the first of many initiatives celebrating individuality and the life-changing experiences that shape a person’s unique narrative. Our collaboration with The Variety Studio captures very personal, one-of-a-kind moments from the most celebrated storytellers in television and film.”
“This Variety Studio has delivered an incredibly talented group and a dynamic assortment of pairings that inspired extraordinary conversations.” Variety Publisher Michelle Sobrino-Stearns says. “We are thrilled to have Autograph Collection Hotels as our title partner, as their Individualists campaign represents the intersection of culture, creativity and leisure. As the journal of record for the entertainment industry, Varietycouldn’t be more pleased to take part in its launch alongside Autograph Collection Hotels.”
As the title partner of the upcoming Variety Studio: Actors on Actors, Autograph Collection Hotels showcases the distinctively diverse styles and designs of its hotels with activations throughout the Variety Studio. This includes an Autograph Collection Hotels green-room lounge and interview studio and an Actors on Actors Polaroid wall where tastemakers showcase their individuality through a signed, classic polaroid. All can be seen in the coming weeks HERE.
The Individualists campaign, launched in celebration of Autograph Collection Hotels’ fifth-year anniversary, will further elevate the brand and its growing portfolio of over 80 hotels worldwide.
“With Autograph Collection Hotels’ proven track record of success and growth, the time is ripe to take the brand to the next level. Our Individualists campaign further defines the brand by association with creative innovators in the film, art, design and literary industries,” said Julius Robinson, Vice President, Autograph Collection Hotels. “By the end of 2015 we anticipate welcoming our 100th hotel to the Collection, and already this year we’ve added Mauna Kea Beach Hotel in Hawaii, Triada Palm Springs, Cotton House Barcelona, Kameha Grand Zurich and The Press Hotel in Portland, Maine. Like the rest of our portfolio of independently owned hotels, these latest additions are one-of–a-kind properties and true to the brand’s mantra of being ‘exactly like nothing else.’”
For further information on Autograph Collection Hotels, visit www.autographhotels.com
Note on forward-looking statements: The statements about the expected future growth of Autograph Collection Hotels and Marriott’s luxury and lifestyle portfolio are “forward looking statements” within the meaning of federal securities laws, not historical facts, and are subject to a number of risks and uncertainties, including supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth; and other risk factors identified in Marriott International, Inc.’s most recent annual report on Form 10-Q; any of which could cause actual results to differ materially from those expressed in or implied by our statements. These statements are made as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.