Inspired with the filming of Avengers sequel in Seoul, KTO launched the in cinema advertisement ” Korea: Age of Imagination”.
Most of the people featured in the ad are specialists in their own fields and the thirty second ad demonstrates the cultural and heritage strengths of Korea through characters named:
Ribbon Spinner – The Jinmyung, a Korean percussion group, which performs a splendid ribbon spinning dance in the Hwaseong Fortress, a UNESCO World Heritage Site;
The Black Mermaid – Ms. Kim Jae Yeon, famous female Haneyo Diver, diving in deep oceans and custodian of UNESCO Intangible World Heritage and
Madame Shim – The multi tasking Korean Chef and traditional food researcher, Ms. Shim Young Soon. With 35 years of experience in developing and enriching Korean cuisine, she is well-known as the judge of Hansik (Korean cuisine) themed cooking survival show in Korea.
Claudia Kim, the Korean actress who has played the role of Dr. Cho in Avengers: Age of Ultron narrates the commercial and introduces all the characters and their specialist efforts to make Korea an interesting destination to visit.
Avengers: Age of Ultron was shot last year in various areas of Korea including Sebitseom (also known as “Floating Island Seoul”), Hangang River, Digital Media City (DMC), and Gangnam Boulevard. An MOU had been executed between Marvel Studios LLC, KTO, and other organizations.
According to Mr. Byungsun Lee, (the Director Korea Tourism Organization India) “This screen promotion was devised to boost Korea’s brand image as a tourist destination in relation to the filming of the Avengers sequel in Seoul.”
The commercial is being shown in key PVR theaters in Delhi NCR region, with the release of the movie, Avengers: Age of Ultron. It will also be available through Youtube and KTO’s website.
To call together the interests of global travelers, KTO had announced a new brand slogan, “Imagine Your Korea,” last year, and it will be launching another TV Commercial and global marketing campaign in a few months following this “Korea: Age of Imagination” promotion.