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Average Review Rating Of Australian Accommodations On The Rise

July 9, 2015 Statistics & Trends No Comments Email Email

TripAdvisor®, the world’s largest travel site*, has today announced a new study on review trends, which show that the average review rating of Australian accommodation on TripAdvisor has seen a steady rise in the past 10 years, increasing by almost 10% from 3.77 (out of a possible 5) in 2004 to 4.12 in 2014.

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According to the study, the average accommodation review rating for Australia trailed behind the global average, but research illustrates that the gap has narrowed in recent years. In fact, in 2014 the average review rating of accommodations in both Australia and globally was 4.12.

Average Accommodation Review Ratings by Year (2005-2014) 

  2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Australia        3.73        3.70        3.72        3.72        3.89        3.91        3.96        4.01        4.08        4.12
World        3.78        3.78        3.82        3.86        3.99        4.02        4.07        4.09        4.11        4.12

A closer look at the average accommodation review rating by global TripAdvisor’s travellers across 10 Australian territories revealed properties on Norfolk Island had the highest average review rating historically (see Graph 1 in Appendix). In 2014, accommodations on Norfolk Island earned an average review rating of 4.78, out of a possible five. With an average accommodation review rating of 4.17, properties in Queensland and Tasmania were given the second and third highest review ratings by global travellers, respectively.

Average Accommodation Review Rating by Australian Territory (2014)

Ranked from the highest TripAdvisor review ratings to the lowest 

 Rank Australian Territory TripAdvisor Review Rating
1 Norfolk Island 4.78
2 Queensland 4.17
3 Tasmania 4.17
4 Victoria 4.16
5 New South Wales 4.10
6 South Australia 4.07
7 Western Australia 4.06
8 Australian Capital Territory 3.92
9 Northern Territory 4.78
10 Christmas Island 3.64

Bed & Breakfasts take the lead with travellers

The study showed that the average review rating of bed & breakfasts (B&Bs) globally has consistently risen in strength in the past 10 years, indicating travellers are more satisfied overall with their B&B experience.   

Accommodation Type Average Review Rating by Year (2005-2014) 

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
B&B 4.29 4.27                      4.33 4.38                          4.44                           4.43 4.43                           4.41 4.40 4.37
Hotel 3.66       3.64       3.68       3.72       3.88       3.91 3.96

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