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Avis Australia launches ‘Art of Discovery’ campaign to inspire travellers across Australia and New Zealand

May 1, 2019 Motoring No Comments Email Email

Leading car rental company Avis Australia is collaborating with selected Australian and New Zealand artists to inspire travellers to embark on road trips and discover new destinations.http://www.stevecafeandcuisine.com/

Focussed on inspiring customer journeys through a driver’s impression, the ‘Art of Discovery’ campaign sees contemporary artists set out on road trips in Avis rental cars across Australia and New Zealand in pursuit of inspiration. The driver’s impressions will feature in an outdoor advertising campaign across the region, with the work of six artists initially on show.

After receiving the keys to an Avis rental car, the six artists embarked on a road trip to their chosen destination in pursuit of inspiration for their artwork. Contemporary artist Jacob Spokes journeyed to Lightning Ridge in north-western New South Wales where he retraced his father’s footsteps as a miner, while Rachel Hirabayashi drove through Canterbury, New Zealand using solitude and the landscape as her inspiration.

Tom Mooney, Managing Director –Avis Budget Group, Pacific said: “By providing a fresh perspective on iconic Australian and New Zealand journeys we’re aiming to inspire customers to appreciate the journey as much as the destination.

“We look forward to working with more artists over the course of the next year to show the true beauty of the Australian and New Zealand landscape.”

To watch Jacob Spokes on his ‘Art of Discovery’ journey, please visit https://www.youtube.com/watch?v=JDPpcCUQEgc.  To learn more about the ‘Art of Discovery’ campaign, please visit https://www.avis.com.au/en/discover-australia/art-of-discovery.

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